Jun 2023 – Jul 2024 · 1 yr 1 mo · Gurugram, Haryana, India · Remote

Aug 2021 – Jun 2023 · 1 yr 10 mos · India · Hybrid

• In my role at Youtube, I spearheaded remarkable achievements that drove significant growth within the Women's Fashion category. Notably, I achieved an impressive +100% YoY GMV growth in 2022, a testament to my strategic acumen and meticulously curated an expansive selection of over 10,000 SKUs from more than 20 renowned brands, elevating our product offerings.
• Furthermore, I orchestrated the successful onboarding of 15 new brands during Q3, directly contributing to a 15% increase in category business. These new partnerships played a pivotal role in the launch of YouTube Live shopping in India, a strategic move that expanded our reach and enhanced customer engagement.
• During the Diwali sale, my negotiation prowess enabled me to secure the highest conversion rate (CR) of 0.1% for Ethnic Wear, surpassing all Women's Fashion Private Labels (WF PLs). This accomplishment was the result of meticulous discount negotiations that set new industry standards.
• Additionally, I was responsible for generating more than 60,000 daily orders through a multifaceted approach that included cross-selling, store optimization, and the strategic development of trending item bundles. My collaboration with cross-functional teams, including Logistics, Seller Support, Marketing, and Merchandising, streamlined day-to-day operations and paved the way for sustained GMV growth.
• Collaborating closely with our top vendors, I maintained a vigilant watch on market trends, ensuring timely adjustments to our inventory and selection. This proactive approach guaranteed our price competitiveness and maximized ROI from marketing campaigns.
• Central to my role was the development of a comprehensive sales strategy for the platform. This strategy not only drove revenue growth but also contributed significantly to the overall financial health of the company.

Aug 2021 – Mar 2022 · 7 mos · India · Hybrid

Oct 2020 – Aug 2021 · 10 mos · India

• In my role, I assumed responsibility for driving sales and enhancing product discovery through strategically designed banners, leveraging metrics such as banner click-through rates (CTR), impressions, and clicks. This approach aimed to elevate customer engagement and foster a more immersive shopping experience.
• Working in alignment with the merchandising calendar, I meticulously planned and executed strategies encompassing diverse elements. This included orchestrating impactful new product launches, optimizing cross-category product placements, meticulously managing events, strategizing for promotions, and thoughtfully scheduling email and push notifications.
• A key initiative I undertook was the creation of Standard Operating Procedures (SOPs), streamlining and optimizing operational processes. This initiative directly contributed to enhanced team efficiency, resulting in reduced Turnaround Time (TAT) for go-live processes.
• To ensure market relevance, I remained vigilant in monitoring market trends, effectively identifying gaps and opportunities to optimize product listings, drive increased traffic, and enhance conversion rates. A significant contribution I made was the publication of merchandising performance reports, which provided valuable insights to category managers during their weekly merchandising planning sessions.
• As a manager, I took on the role of coaching and guiding a team of site merchandisers. My focus was on nurturing high performance, enhancing productivity, and maintaining a strong commitment to adhering to timelines.

Jul 2019 – Nov 2020 · 1 yr 4 mos · Gurgaon, Haryana, India · On-site

• Demonstrated success in propelling the Men's Accessories Category to new heights, achieving an impressive 50% growth in Gross Merchandise Value (GMV) within a mere 6 months, as compared to the previous financial year.
• To ensure meticulous brand management, I diligently maintained comprehensive records through MOM Reports, facilitating informed decision-making and enabling timely actions to optimize brand performance. I also undertook the responsibility of managing both top-line and bottom-line contributing brands.
• Executing with precision, I consistently met and exceeded monthly unit and GMV targets by employing the strategic framework of the 4 Ps of marketing: Product, Price, Place, and Promotion. I embarked on the strategic initiative of diversifying our vendor base within the Men's Fashion Category, successfully onboarding approximately 100 new vendors within a span of 6 months. This expansion broadened our offerings and bolstered our market presence.
• An essential facet of my role involved analyzing data to determine projected sales plans and optimize product mix for maximal profitability. Additionally, employing a matrix akin to DRR (Demand, Revenue, Return), I identified product lines to be discontinued, thereby streamlining our offerings and enhancing operational efficiency.

Jan 2019 – Apr 2019 · 3 mos · Noida Area, India · On-site

• In this capacity, I utilized MIS reports to optimize product life cycles, ensuring our top-selling items are consistently available for maximum sales impact and also streamlined the customer journey by assessing product pages, categories, and search keywords.
• Remaining competitive, I have monitored rival websites, analysing product ranges, marketing strategies, and customer offerings; fostered new vendor relationships, broadening our product spectrum; performed trend analysis to enhance our strategy based on product ratings and catalogues.

Jun 2018 – Aug 2018 · 2 mos · Bangalore · On-site

• Internship