Madhuleena Medhi

Business Development Executive

Bengaluru, Karnataka, India14 yrs 1 mo experience

Key Highlights

  • Proven success in driving enterprise GTM across multiple sectors.
  • Crafted innovative GTM models that unlock new revenue streams.
  • Mentors early-career professionals and advises startups.
Stackforce AI infers this person is a Fintech and SaaS growth leader with extensive experience in B2B GTM strategies.

Contact

Skills

Core Skills

Partner EngagementGo-to-market StrategySaas SalesValue Selling

Other Skills

Team ManagementSales ManagementSales ProcessesBusiness Relationship ManagementStellarSalesMarketing StrategyStart-upsInside SalesConsultative SellingCompetitive AnalysisStrategyManagementMarketing CommunicationsMarket Research

About

Global B2B GTM, Business Development and Revenue Leader | Fintech, Cross-border Payments, SaaS, AI | 18+ Years, 10+ as a people leader. Eclectic growth operator with a track record of building and scaling businesses across public-listed (Payoneer), F50 (WPP, Berkshire Hathaway), and VC-backed startups/scaleups (what3words, Klub, LetsVenture). Proven success in driving enterprise GTM across fintech, payments, SaaS, AI, and media — taking ventures from 0→1 and scaling 1→10. Known for crafting first-of-their-kind GTM models and partnerships that unlock new revenue, drive adoption, and create product moats. Deep expertise in market entry, enterprise partnerships & sales, and ecosystem-led growth. Actively mentor early-career professionals and advise early-stage founders; also a seed-stage investor. What I enjoy most: building businesses that solve real problems — customer-first, and always paying it forward.

Experience

14 yrs 1 mo
Total Experience
1 yr 8 mos
Average Tenure
3 mos
Current Experience

Bluevine

India Go-to-market Lead

Feb 2026Present · 3 mos

  • India, Go-to-market lead
  • Bluevine is the largest small business banking platform in the U.S.

Various

Fractional GTM Leader/Consultant

Jan 2025Dec 2025 · 11 mos

  • GTM advisor & consultant working with early-stage to pre-IPO fintech, payments, SaaS, and Web3, digital-asset infra teams across India, APAC, MEA, and the US. I help founders & execs build problem-led GTM, enterprise sales motion, and market-entry strategy for regulated buyers.
  • AI-Native AP/AR Automation (Seed, India): Partner-led GTM, opened enterprise and mid-market traction, activated strategic CA/VCFO channels, and kicked off product-partnership pathways with major platforms.
  • Stablecoin API Infrastructure- Series A (ME + SEA): Defined priority customer segments and opened strong early pipelines with MTOs, EORs, and fintechs; delivered corridor, pricing, and product-fit insights for cross-regional flows.
  • Cross-Border Payments – India Entry (Pre-IPO Global): Built the India thesis from scratch — corridor strategy, bank-partner map, licensing paths, regulatory feasibility — and supported the first key India hire to carry the mandate forward.
  • Cross-Border payments Infra – Series A (Singapore): Delivered fast regional validation across India and MEA, built vertical GTM motions across banks, marketplaces, PSPs and gaming, and clarified sequencing, product gaps, and compliance blockers.
  • Select engagements with Sporos Capital (special situation fund), Zinni Money (wealth-tech), Trad.credit (B2B x-border commerce), Valyx (fintech AR automation) (ex Stripe), Meshfold AI (insurtech)

Payoneer

3 roles

Global Partnership Activation Strategy

Oct 2024Jan 2025 · 3 mos

Partner EngagementGo-to-Market Strategy

Head, Director of Partnerships, South Asia

Promoted

Aug 2023Sep 2024 · 1 yr 1 mo

  • Led South Asia growth at Payoneer (India, Bangladesh, Sri Lanka), delivering 60% YoY portfolio expansion. Established the region as a top performer through a sharp focus on enterprise, GTM, distribution, product and ecosystem partnerships — driving ~40% of total revenue.
  • Built and owned ERP and product integration channels; scaled volume by 20% YoY
  • Managed enterprise and banking partnerships with top AD-I banks and wallets (HDFC, ICICI, UCB, bKash, EzCash)
  • Instituted Payoneer's first reseller framework to unlock new revenue levers.
  • Launched flagship startup channels with AWS, GCP, and tech accelerators to penetrate high-growth corridors
  • Enabled multi-million-dollar opportunities through ecosystem partnerships across MORs, lenders, and infrastructure providers.
Value SellingTeam ManagementPartner EngagementGo-to-Market Strategy

Head- Director, Market Development, SAMEA

May 2023Aug 2023 · 3 mos

  • Led SAMEA e-commerce growth with a focus on GTM execution across Amazon, Walmart, eBay, and key regional platforms. Managed a high-performing team, driving 10% portfolio growth through AR/AP adoption. Scaled Payoneer card usage in Bangladesh by 40% through targeted growth levers. Spearheaded strategic initiatives in lending, and embedded solutions to enhance product stickiness and market depth.
Team ManagementGo-to-Market Strategy

What3words

Head Of Business Development & Partnerships, India

Sep 2021Mar 2023 · 1 yr 6 mos

  • First BD hire in India at what3words; built the India market strategy from the ground up.
  • Built Indian market strategy, securing $1M ARR in 3 quarters via API partnerships.
  • Closed a major infrastructure API partnership, adding $200K ARR.
  • Established India’s first food delivery API integration, achieving 10% utilization.
  • Led business development and strategic partnerships across e-commerce, logistics, ride-hailing, utilities, and emergency services — driving adoption of what3words as an addressing standard. Oversaw market-first deals and growth initiatives in line with the company’s global expansion, backed by Ingka (IKEA), Intel Capital, Daimler, Deutsche Bahn, and Sony.
SaaS SalesValue SellingSales ManagementTeam ManagementPartner EngagementSales Processes+2

Klub

Partnerships & BD

Feb 2020Aug 2021 · 1 yr 6 mos · Bengaluru, Karnataka, India

  • Engagement during maternity & Covid phases.
  • Donned a few hats supporting the Founders & Founder’s staff in Growth and Business Development: Investors growth and activation. Partnerships and Alliances in E-commerce, Payments, Marketing and Logistics domain.
  • Klub is India's leading Revenue-Based Financing platform providing skin-in-the-game, dilution-free growth capital to loved local brands. Backed by Sequoia Surge, GMO Ventures, Alter Global, 9Unicorns and noted angels.
Value SellingSales ProcessesBusiness Relationship Management

Growthenabler

Director of Business Development

Apr 2018Sep 2019 · 1 yr 5 mos · Boston, Bengaluru · On-site

  • CEO Club Winner. Led GTM and Business Development for Financial Services across APAC and North America at GrowthEnabler (Microsoft for Startups cohort). Closed the company’s first enterprise deal with a $26B insurer and secured a Top 10 US bank. Scaled six-figure ARR within an FTSE bank and opened key accounts with top global insurers and banks.
  • Built GTM playbooks, improved sales effectiveness, and partnered closely with product on enterprise feedback loops. Drove ecosystem partnerships with global SIs, Big 4s, and fintech/insurtech networks across APAC to accelerate pipeline and credibility.
SaaS SalesValue SellingSales ManagementTeam ManagementSales ProcessesBusiness Relationship Management+1

Earley information science

Business Development, Business Partner

Jan 2017Apr 2018 · 1 yr 3 mos · Greater Boston Area · On-site

  • Partnered with the Chief Growth Officer to lead enterprise GTM and BD for AI Enablement at a Boston-based consulting firm. Developed C-level opportunities with a multi-billion-dollar US energy & utility major, a Fortune 500 insurer, a Fortune 100 telecom giant, and a Fortune 200 B2B retailer — improving lead conversion by 50% through structured sales ops and playbooks.
SaaS SalesValue SellingSales ManagementSales ProcessesBusiness Relationship ManagementGo-to-Market Strategy

Career break

Relocation

May 2016Feb 2017 · 9 mos · Boston, Massachusetts, United States

  • Relocation, with consulting gigs and pursuit of EMP at the Wharton School.

Business wire

2 roles

Associate Director, Business Development & Strategy

Promoted

Jan 2015Jan 2016 · 1 yr

  • 2X Award Winner – Best Region & Outstanding Performance. Rose to lead Business Development & Strategy (P&L) for India at Business Wire (a Berkshire Hathaway F50 company). Led enterprise growth with clients like Wipro, HDFC, Biocon; scaled channel revenue 50%+ YoY through alliances, and unlocked new growth via startup and SMB segments.
SaaS SalesValue SellingSales ManagementTeam ManagementPartner EngagementSales Processes+2

Regional Manager, Business Development and Partnerships

Jan 2011Jan 2015 · 4 yrs

  • Business Wire, a Berkshire Hathaway Company (a F50 company).
  • Youngest Regional Manager at Business Wire (a Berkshire Hathaway F50 company), led South India to become the top-performing region with 15–20% YoY growth and 90%+ retention. Scaled nationally, built a high-performing team, and drove strategic media alliances (e.g., The Hindu Business Line) and agency channel revenues contributing ~15% to the top line.
SaaS SalesValue SellingSales ManagementSales ProcessesBusiness Relationship Management

Education

The Wharton School

Executive Management

Jan 2017Jan 2018

Shri Ram College of Commerce (SRCC)

Economics Honors

Symbiosis Institute of Business Management (SIBM) Bengaluru

PGDM (MBA) — Marketing and Strategy

National Law School of India University

PG Diploma — Intellectual Property Law

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