Sherry Prescott-Willis — Partnerships Manager

People build companies. Teams build pipeline. I believe driving revenue and growth requires strong sales and marketing alignment. With over a decade of driving growth for startups through global enterprises, I’ve scaled high-performing teams, built demand generation programs that deliver 40%+ pipeline growth, and guided AI-driven strategies that reduce acquisition costs and accelerate sales cycles. My specialty is helping high-growth companies turn marketing into a predictable revenue engine. My approach blends data, analytics and AI insights to build impact and customer loyalty. Experienced at navigating diverse global markets including: • North America • APJ • EMEA • Israel Whether building global marketing teams or shaping demand strategies, I thrive on solving complex challenges that drive growth. My career spans several industries giving me a unique ability to connect insights across sectors: • AI • Big Data • B2B SaaS • IT, IT Services • Public Safety • Storage Career Highlights: • Built and mentored global marketing teams across APJ, North America, and EMEA to support ARR growth to $40M. • Scaled demand generation programs (digital, events, content, paid) delivering double-digit pipeline growth across North America, EMEA, and APAC. • Increased MQL-to-SQL conversion by 28% through multi-channel integrated programs. • Launched ABM into Fintech, Telco, Technology, Manufacturing and Retail markets. • Advised AI marketing initiatives that improved ROI and shortened deal cycles. • Key contributor to a successful IPO, leading GTM strategies. Specialties: • Demand Generation | Growth Marketing | ABM | Field Marketing • Global Team Mentorship & Leadership Development • AI & Data-Driven Campaign Optimization • GTM Strategy | IPO Readiness | Market Positioning | Sales/Marketing Alignment 🌍 I thrive at the intersection of strategy, execution, and innovation, helping companies unlock market leadership and accelerate revenue growth. 📩 Let’s connect if you’re scaling your pipeline, launching into new markets, or need help building a marketing team that delivers measurable impact. Let me help you drive unprecedented growth in your industry.

Stackforce AI infers this person is a Growth Marketing Executive specializing in SaaS and AI-driven strategies.

Location: San Francisco, California, United States

Experience: 28 yrs 3 mos

Skills

Abm
Demand Generation
Field Marketing

Career Highlights

Built global marketing teams driving $40M ARR growth.
Delivered 40%+ pipeline growth through demand generation.
Key contributor to a successful IPO with GTM strategies.

Work Experience

Stealth, Early and Mid-sized SaaS Startups

Advisor | Fractional ABM and Demand Generation Head (2 yrs 2 mos)

Vurbalize

Advisor (1 mo)

Aerospike, Inc.

Sr. Director, Demand Generation & Global Field Marketing (4 yrs 1 mo)

Astound.ai

Senior Director Of Marketing (9 mos)

SST Inc. / ShotSpotter

Director of Marketing (4 yrs)

Oracle

Strategic Advisor | Campaigns Consultant (NetScout Systems, Inc., Oracle Corporation, HDS) (4 yrs 10 mos)

Bivio Networks

Marketing Management (2 yrs 6 mos)

Market This!

Author, Market This!: An Effective 90-Day Marketing Tool (Morgan James Publishing, 2009) (3 yrs 9 mos)

Women in Consulting (WIC)

Board of Directors -VP of Communications and Partnerships (4 yrs 7 mos)

Brocade

Manager, OEM Marketing Programs (2 yrs 1 mo)

CPP, Inc.

Senior Brand Manager (2 yrs 5 mos)

Breveon

Director, Marketing/Communications (1 yr)

Prescott Marketing

Principal/Senior Marketing Consultant (3 yrs)

Computer Associates, Inc.

Product Manager (2 yrs)

Education

Bachelor of Arts - BA at University of California, Berkeley

MBA at University of San Francisco School of Management

Sherry Prescott-Willis

Partnerships Manager

San Francisco, California, United States28 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Built global marketing teams driving $40M ARR growth.
Delivered 40%+ pipeline growth through demand generation.
Key contributor to a successful IPO with GTM strategies.

Stackforce AI infers this person is a Growth Marketing Executive specializing in SaaS and AI-driven strategies.

Contact

Skills

Core Skills

AbmDemand GenerationField Marketing

Other Skills

Growth StrategiesIntegrated MarketingSaaSLeadershipMarketing StrategyAI-driven targetingDigital StrategyBuilding pipelineLead GenerationProduct MarketingGo-to-market StrategyStrategyStart-upsMarketingEmail Marketing

About

Experience

28 yrs 3 mos

Total Experience

2 yrs 11 mos

Average Tenure

2 yrs 2 mos

Current Experience

Stealth, early and mid-sized saas startups

Advisor | Fractional ABM and Demand Generation Head

Mar 2024 – Present · 2 yrs 2 mos

Advise stealth, growth-stage, and enterprise SaaS companies — including serving as Head of Growth Marketing (Netlify Q4 2024, Q1 2025), ABM Lead (Sovos Q3 2024)
Industries Served: Tax & Compliance Software | AI & Employee Experience | Martech Software | Developer & Web Platform Technology
Highlights:
Managed marketing team transitions amid leadership upheaval, ensuring uninterrupted pipeline growth and sustained marketing momentum.
Architected, launched and scaled high-impact ABM programs across manufacturing (Sovos) and retail/e-commerce (Netlify), unlocking new market opportunities.
Developed a scalable, repeatable ABM playbook that fueled revenue growth.
Elevated lead-to-opportunity conversion rates through strategic sales-marketing alignment.
Leveraged AI-driven targeting to slash acquisition costs and maximize campaign ROI.

Growth StrategiesIntegrated MarketingSaaSLeadershipABMDemand Generation

Vurbalize

Advisor

Mar 2024 – Apr 2024 · 1 mo · Mountain View, California, United States

Aerospike, inc.

Sr. Director, Demand Generation & Global Field Marketing

Jan 2020 – Feb 2024 · 4 yrs 1 mo · Mountain View, CA

Aerospike is the global leader in next-generation, real-time NoSQL data solutions for any scale. Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Customers include Airtel, Baidu, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair.

ABMDigital StrategyField MarketingBuilding pipelineDemand Generation

Astound.ai

Senior Director Of Marketing

Mar 2019 – Dec 2019 · 9 mos · Menlo Park, CA

Sst inc. / shotspotter

Director of Marketing

Jul 2014 – Jul 2018 · 4 yrs · Newark, CA

As head of marketing during pre-IPO and post-IPO phase of company, lead demand generation/lead generation, field support, event, PR, web and content for the most exciting time in ShotSpotter's growth history. Manage a lean team of PR and marketers responsible for events, thought leadership and media. Key accomplishments include implementing a demand generation strategy for the security and public safety lines of business, establishing a worldwide campaign strategy targeted at both customers and prospects and developing a webinar lead generation series responsible for driving over 2,500 new customer prospects. Company went through a successful IPO in June, 2017. (SSTI) Nasdaq

Oracle

Strategic Advisor | Campaigns Consultant (NetScout Systems, Inc., Oracle Corporation, HDS)

Sep 2009 – Jul 2014 · 4 yrs 10 mos · Redwood Shores

Utilized extensive expertise in marketing strategy to create and execute programming and initiatives for leading tech companies (NetScout 2013-2014 Oracle 2009-2013. Hitachi Data Systems, 2009) Key accomplishments for these enterprise level companies include:
Developed global campaign strategy and content plan for NetScout 2014 North America user summit, including raising recruitment and awareness for conference by 35%.
Implemented and drove a Harvard Business Review (HBR) and Oracle Customer Experience (CX) /MDM third-party campaign, including whitepaper, webinars, and cross-promotional efforts covering both solutions. Program tripled lead expectations, driving over 1,500 quality new lead opportunities for Oracle CX team.
Executed a North America Webinar series focused on Oracle Database and Oracle virtualization solution that increased quarterly leads and a 30% increase in quarter over quarter pipeline revenue.
Successfully established a revived partnership with Intel’s storage marketing team, resulting in an 80% increase in marketing activity and social media activities. Launched HDS and Microsoft Hyper-V product.

Bivio networks

Marketing Management

May 2006 – Nov 2008 · 2 yrs 6 mos

Drove strategic and tactical execution of 25 worldwide events as part of outbound marketing activity for this high growth start up. Drove integrated online marketing email campaigns, platform messaging, and overall customer communications strategy. Campaigns resulted in 50+% new memberships and website traffic.

Market this!

Author, Market This!: An Effective 90-Day Marketing Tool (Morgan James Publishing, 2009)

Apr 2006 – Jan 2010 · 3 yrs 9 mos

Author of Market This!, Market This Strategy and Market This! book and marketing model, a self-evaluation process for developing a 90-day marketing plan for your business. Includes steps that define your core business offering, key revenue opportunities within your customer segments, understanding where your competitors sit and determining where you are in the demand cycle for your product/service. Once self-evaluation process is complete, 90-day marketing plan can help to establish marketing programs that will maximize your time and investment

Women in consulting (wic)

Board of Directors -VP of Communications and Partnerships

Jan 2006 – Aug 2010 · 4 yrs 7 mos

Led partner, external communications and alliance programs for this expanding premier professional organization dedicated to women consultants in the Bay Area. Focused on tactical programs with near term results and longer term strategic partnerships to pay long term dividends for organization's broader audience.

Brocade

Manager, OEM Marketing Programs

Dec 2003 – Jan 2006 · 2 yrs 1 mo

Successfully drove partnership relationships and created channel enablement tools for partners (EMC, Dell, Sun Microsystems, Storage Tek and Hitachi Data Systems). Led OEM campaigns.

Cpp, inc.

Senior Brand Manager

Jul 2001 – Dec 2003 · 2 yrs 5 mos

Developed marketing programs that increased sales by 19% for MBTI, TKI flagship products. Designed online strategy to enhance brand awareness and increase revenues by 35% via e-commerce site for Myers-Briggs Type Indicator, TKI, FIRO-B assessments.

Breveon

Director, Marketing/Communications

May 2001 – May 2002 · 1 yr

Launched online web strategy and web presence in 45 day time period. Created and implemented national partner program designed to drive membership of medical business partners. Partnership resulted in 65% increase in healthcare partners in first quarter. Complete and total ownership of all communications, lead generation, and budget which included corporate marketing, PR, and marketing/communications.