Sep 2023 – Dec 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India

Aug 2021 – Aug 2023 · 2 yrs · Gurugram, Haryana, India

• P&L management for men’s apparel & accessories categories, driving key initiatives and projects for business growth.
• Category P&L Owner
• Strategizing annual & monthly operating plans for the categories
• P&L ownership of men's bottom wear & accessories.
• Developing marketing & merchandising plans to maintain the DAU & impression per selection to maintain ROAS & CV.
• Strategic Account Management
• Quarterly JPBs with key accounts.
• Inventory forecasting & projections
• New supply planning & new product development
• Category health & operations
• Setting operational KPIs to improve logistics and operational health of the categories.
• Improving the category's DTO, SLA & AC.
• PDP improvements for better shopping & checkout experience to improve conversions
• Competitive pricing checks
• GTM strategies for new launches & program managing of each drop.
• Driving growth & sales for all partner accounts.
• Seasonal trend analysis for new collection launches & NPDs.
• End to end merchandising initiatives for the brands in apparel & accessories.
• Regular conversion metric analysis (CR, CRC, CTR) and corrective measures.
• Sales calendar, pricing & participation coordination.
• Building new supply with xWS and direct sales team.
• Cross team collaboration with marketing & growth team.

Jun 2021 – Aug 2021 · 2 mos

• P&L management for men’s apparel & accessories categories, driving key initiatives and projects for business growth.
• Category P&L Owner
• Strategizing annual & monthly operating plans for the categories
• P&L ownership of men's bottom wear & accessories.
• Developing marketing & merchandising plans to maintain the DAU & impression per selection to maintain ROAS & CV.
• Strategic Account Management
• Quarterly JPBs with key accounts.
• Inventory forecasting & projections
• New supply planning & new product development
• Category health & operations
• Setting operational KPIs to improve logistics and operational health of the categories.
• Improving the category's DTO, SLA & AC.
• PDP improvements for better shopping & checkout experience to improve conversions
• Competitive pricing checks
• GTM strategies for new launches & program managing of each drop.
• Driving growth & sales for all partner accounts.
• Seasonal trend analysis for new collection launches & NPDs.
• End to end merchandising initiatives for the brands in apparel & accessories.
• Regular conversion metric analysis (CR, CRC, CTR) and corrective measures.
• Sales calendar, pricing & participation coordination.
• Building new supply with xWS and direct sales team.
• Cross team collaboration with marketing & growth team.

Jan 2020 – May 2021 · 1 yr 4 mos

• Building the landscape & scaling video commerce for fashion & electronics categories though short form, long form & live video formats.
• Grooming & managing key accounts to scale shoppable content creation
• Developing content playbook to optimize content type, quality, speech, to enhance viewer shopping experience.
• Strategize & execute new market trends.
• Managing key accounts retention, health & performance.
• Building strong SLAs to maintain content frequencies.
• Strategizing, monitoring and analyzing key metrics for day to day content.
• Increasing sales through videos on platform.

Aug 2019 – Dec 2019 · 4 mos · Gurugram, Haryana, India · On-site

• Driving business development, revenue growth, forging strategic partnerships in the hospitality industry and expanding OYO's presence in the Texas market with a team of 5 business development managers.
• Own end to end supply of assigned market - Texas USA
• Identify and strategize new business opportunities in Texas to drive revenue growth and market expansion.
• Conduct market research and analysis to identify emerging trends, competitive landscape, and customer demands, and leverage this information to develop sales pipeline for Texas BD team.
• Negotiate & close contractual agreements with property owners
• Build and maintain strategic relationships with property owners and other key stakeholders to establish long term partnerships and collaborations.
• Collaborate with internal teams, including operations, project development, and finance, to ensure seamless execution & handover of OYO properties.

May 2018 – Jul 2019 · 1 yr 2 mos · Gurgaon, India

• Formulating key responsibilities, forming strategic partnerships, expansion of service base, tracking KPIs, one-on-one sales, executing engagement events and coordinating with teams across domains.
• Sales & Business Development
• Partnering with the Sales & Marketing team to deliver optimal hub occupancy level.
• Consultative selling to enterprise clients by leveraging industry trends & pre sales research to understand client's pain points & requirements
• Ensuring high quality in program identification and connections to enable resident member business growth.
• Hub Operations & P&L
• Strategizing & presenting quarterly budget plan for the hub.
• Planning & executing monthly community plans to keep the members engaged & promote networking.
• Managing monthly invoice generation & recovery for smooth functioning of the hub.
• Enhance NPS & measuring customer satisfaction levels on all service offerings & amenities
• Events & Community Management
• Plan events calendar in collaboration with Community Team and identify events in various categories to develop community collaboration, mental & physical wellbeing
• Conduct activities in line with the events calendar, encourage participation and measure feedback from members

May 2014 – Jul 2014 · 2 mos · Noida, Uttar Pradesh, India

• Generate, edit and share first drafts of current affairs content daily with content team.
• Assist with capturing and analyzing social media metrics
• Perform research into studio guests & their industries and provide promotional content.
• Attending marketing & studio meetings & taking minutes.