Nitesh Paul

Business Development Executive

Howrah, West Bengal, India8 yrs 2 mos experience

Highly Stable

Key Highlights

Drove 18.8x increase in product-level revenue.
Managed marketing initiatives generating ₹2,000 Cr+ monthly revenue.
Led digital integration for seamless transaction inflow.

Stackforce AI infers this person is a Fintech and Retail Marketing Specialist with strong expertise in account management and brand development.

Contact

Skills

Core Skills

Account ManagementMarketingBusiness DevelopmentCustomer ServiceDigital IntegrationBrandingMerchandisingVendor Management

Other Skills

Client RapportTeamworkNegotiationMarket AnalysisCustomer Experience DesignStrategic ProcurementData-driven Decision MakingChannel OptimizationCustomer SatisfactionClient Relationship StrengtheningVendor onboardingMarket ResearchBranding & IdentityCatalogingBrand Building

About

I am a results-driven marketer with a passion for creating and executing effective strategies. My background as an Account Manager at ICICI Bank, where I am responsible for driving sales enablement in a portfolio of market-leading companies, has honed my skills in relationship building and negotiation. I am also a proud family business of a successful retail outlet in the textile industry, has fueled my love for the industry. My MBA in Business Management from SIMS,Pune has provided me with a strong foundation in business strategy and management. I am eager to bring my unique combination of skills and experience to a Sales strategy/Marketing role, where I can continue to drive results and make a positive impact. My mantra for success is-"Fighting Against All Odds!"

Experience

8 yrs 2 mos

Total Experience

5 yrs

Average Tenure

3 yrs 2 mos

Current Experience

Icici bank

Account Manager

Apr 2023 – Present · 3 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Strategic Portfolio Marketing: Managed marketing initiatives across a portfolio of 10+ corporate divisions, supporting business units generating ₹2,000 Cr+ in monthly revenue through targeted campaigns and value-driven positioning.
Product Marketing & Revenue Optimization: Drove an 18.8x increase in product-level revenue and 1.4x improvement in overall profitability by developing and executing cross-sell and upsell strategies for 10+ financial offerings.
Client Engagement & Retention Strategy: Strengthened brand loyalty and client retention by cultivating trusted relationships with key decision-makers and aligning marketing messaging with stakeholder needs.
Market Intelligence & Campaign Strategy: Conducted deep-dive analyses on cost structures, margins, and competitive dynamics to refine go-to-market strategies, optimize pricing, and support targeted promotional efforts.
Customer Experience Design: Led the creation of standardized engagement frameworks and post-sale processes, enhancing customer journeys and ensuring consistent brand experiences.
Partner Marketing & Acquisition: Launched targeted outreach and co-marketing initiatives that onboarded five new strategic partners, contributing ₹25–30 Cr in incremental revenue.
Digital Integration & Experience Marketing: Directed the digital integration of a payment gateway for the Client’s Foundation Portfolio, enabling a seamless inflow of ₹20 Cr+ in monthly transactions.
Growth Marketing Leadership: Identified and scaled new business lines via market opportunity analysis, driving a 30% increase in top-line revenue through strategic positioning and channel optimization.

Client RapportTeamworkAccount ManagementMarketingNegotiation

Medbikri

2 roles

Business Development Intern

Jan 2023 – Feb 2023 · 1 mo

Growth Intern

Jul 2022 – Aug 2022 · 1 mo · Remote

Proactively building communities on Telegram & Youtube and Increasing the subscriber base.
Participating in building communities and keeping the community engaged.
Coordinating with designers and editors to get the creatives done on time.
Sending out promotional messages to potential users and new user acquisitions.

Srishti lifestyle

Brand and Growth Marketing Intern

Apr 2022 – Jun 2022 · 2 mos · Pune, Maharashtra, India · Hybrid

Led the SIS project by conducting client visits and facilitating the onboarding of other businesses to implement product growth strategies for "Jholis" & "Diaries".
Identified potential sectors and brands for collaboration in the Western region of India, devising brand messaging strategies to secure partnerships on the platform.
Crafted the Brand Identity of - "Do your part in saving the Planet" and formulated the communication framework for brand expansion.
Collaborated effectively with cross-functional teams to ensure brand coherence across various touchpoints, encompassing website design, advertising, and digital platforms. Furthermore, conducted a deep-down analysis of pricing to drive profitability.
Contributed to creating social media content calendars and played a key role in developing marketing collateral, including brochures, presentations, and promotional materials

Vendor onboardingNegotiationMarket ResearchBranding & IdentityCatalogingMerchandising+3

Srishti lifestyle pvt ltd

Brand Marketing Intern

Apr 2022 – Jun 2022 · 2 mos

Strategic Onboarding and Pricing Strategy: Led the Shop-in-Shop project (with Crossword, Oxford, etc), conducting client visits and onboarding businesses to expand product reach. Also conducted pricing analysis to optimise profitability. Brand Identity Development: Co-created the brand’s tagline and identity in collaboration with top management. Cross-Functional Collaboration: Ensured brand coherence across marketing touchpoints, including website design, advertising, and digital platforms through Ad campaigns over social media. Marketing Collateral Creation: Designed and developed brochures, presentations, and promotional materials to support brand campaigns and brought traction through email-marketing.

Text mercato solutions private limited

Market Research Analyst Intern

Mar 2022 – Apr 2022 · 1 mo · Bengaluru, Karnataka, India

Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
Understand business objectives and design surveys to discover prospective customers' preferences
Compile and analyze statistical data using modern and traditional methods to collect it.
Interpret data, formulate reports and make recommendations.
Use online market research and catalog findings to databases.
Provide competitive analysis on various companies' market offerings, and identify market trends, pricing/business models, sales, and methods of operation.
Remained fully informed on market trends, other parties, research, and implement best practices.

Nani-gopal paul & co.

Family-Owned Business (Fashion & Textile)

Jan 2018 – Nov 2021 · 3 yrs 10 mos · Howrah, West Bengal, India · On-site

Vendor Negotiation: Enhanced merchandising procurement by securing competitive pricing during vendor negotiations.
Revenue Growth: Drove a 4x increase in annual revenue, scaling from ₹50 lakhs to ₹2 Cr over three years.
Inventory Management: Oversaw inventory processes, including ordering, tracking, and negotiation of rebates.
Marketing Strategies: Secured strategic deals for product placement and visual merchandising, improving store visibility.

Nani-gopal paul & co. (retail)

Family Specialist

Jan 2016 – Jan 2021 · 5 yrs

Vendor Negotiation: Enhanced merchandising procurement by securing competitive pricing during vendor negotiations. Collaborated with retail giants like Raymond, Vimal, Grasim, Reid, and Taylor, etc. Revenue Growth: Drove a 4x increase in annual revenue, scaling from ₹50 lakhs to ₹2 Cr over three years. Category Management: Oversaw inventory management, including ordering, tracking, and negotiation of rebates. Marketing Strategies: Secured strategic deals for product placement and visual merchandising, improving store visibility. Market research: Conducted market research to identify trends, customer needs, and new opportunities for business expansion.

MerchandisingPnL ManagementVendor ManagementD2CBusiness Development