Nov 2022 – Dec 2024 · 2 yrs 1 mo · On-site

• Served as 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 at 2070Health, India’s first healthcare venture studio - leading digital growth, paid acquisition, and funnel strategy for multiple healthcare startups from 𝟬 𝘁𝗼 𝟭.
• Acted as an in-house 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗹𝗲𝗮𝗱 + 𝗴𝗿𝗼𝘄𝘁𝗵 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 across the portfolio, directly responsible for traffic, lead generation, marketing automation, and early revenue strategy.

Aug 2021 – Aug 2022 · 1 yr · Hybrid

• As Digital Marketing Manager, I owned the end-to-end e-commerce growth on Shopify -overseeing campaign pages, offers, and on-site optimizations that strengthened conversion and revenue outcomes.
• I drove performance media efficiency, refined lifecycle triggers, and aligned cross-functional efforts to ensure smooth GTMs and sustained customer retention.
• Achievements:
• Owned daily e-commerce operations, optimized PDP elements, and improved overall conversion rate (CVR).
• Scaled performance media with tight CAC controls and audience segmentation, improving blended ROAS during peak sales.
• Implemented app and push-based lifecycle triggers that lifted repeat contribution and improved LTV/CAC ratio.
• Forecasted sales, demand and aligned inventory and creatives to minimize stock-outs during sale.
• Unified CRM, push notifications, and lifecycle flows to strengthen repeat engagement and retention through WebEngage
• Increased AOV value by bundling and Cross selling in the cart.
• Skills:
• E-commerce growth, Performance marketing, Conversion rate optimization (CRO), Lifecycle marketing, CRM management, A/B testing, Cross-functional coordination, Campaign analytics

Dec 2020 – Aug 2021 · 8 mos · Mumbai, Maharashtra, India

• As SEM Manager, I owned the Search and SEO performance strategy, aligning paid and organic initiatives to maximize revenue impact.
• I drove measurable uplifts through structural optimization, keyword intelligence, and ROI-focused campaign management that strengthened both traffic and conversion outcomes.
• Achievements:
• Owned and optimized SEM campaigns, driving a 37% increase in online sales through keyword expansion and budget reallocation.
• Delivered a 31% growth in organic traffic within six months by enhancing technical and content SEO performance.
• Built a clear attribution model separating brand and performance campaigns for accurate ROI measurement.
• Streamlined search structure and bidding strategy to improve campaign efficiency and quality scores.
• Collaborated with creative and content teams to ensure consistent messaging across all marketing channels.
• Improved cost efficiency and ROAS through targeted budget optimization and data-driven insights.
• Skills:
• Search engine marketing (SEM), SEO optimization, Campaign management, Keyword strategy, ROI modeling, Performance analytics, Cross-functional collaboration, Budget allocation

Sep 2020 – Dec 2020 · 3 mos

• As Senior Marketing Specialist, I owned the performance marketing strategy for Tata CLiQ’s fashion vertical, scaling revenue through structured campaign design and continuous optimization.
• I combined analytical precision with rapid experimentation across SEM, YouTube, and Shopping to drive sustainable, data-backed growth.
• Achievements:
• Owned performance marketing for Tata CLiQ Fashion, scaling revenue 3x in 14 months through SEM, YouTube, and Shopping.
• Built full-funnel media strategies using keyword and audience insights to balance scale with CPA efficiency.
• Designed and executed automated campaign structures that improved delivery speed and performance consistency.
• Coordinated rapid creative and offer testing to capture sale-event demand spikes effectively.
• Strengthened bidding strategies and segmentation to optimize ROAS and maintain cost control.
• Drove cross-team collaboration to ensure alignment between creative, media, and business goals.
• Skills:
• Performance marketing, SEM strategy, Campaign automation, Audience targeting, CPA optimization, Creative testing, Data-driven strategy, Cross-functional coordination

Mar 2020 – Aug 2020 · 5 mos

• Handled client portfolio worth Rs. 50+ Crore of annual advertising spends in E-commerce & Retail Vertical
• Working day-to-day closely with Clients, engineers, managers, and other SEM experts on building Strategies and coming up with new ones to achieve daily required KPI
• Working with one of the biggest US Retail Giant with an Annual Spend of $100+ million on advertising.
• Strategized digital media operations for large scale companies across multiple verticals in India & AMER region. Expertise in both web and app sphere in terms of performance, analytics, troubleshooting, driving results, and scaling.

Jan 2019 – Feb 2020 · 1 yr 1 mo

• Responsible for building strategies, client communication, and managing the accounts in driving SEM performance marketing with a special focus on Google Search, Google Shopping(PLA), and Dynamic re-marketing ads.
• Managed End to End Client Communication for 3 Clients to formulate a Multi-Channel Campaign Strategy while executing plans to meet the client's monthly targets.

Jan 2018 – Oct 2018 · 9 mos · Pune