Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India · Hybrid

Jun 2022 – Oct 2024 · 2 yrs 4 mos · Remote

• Finally promoted as a FTE :)

May 2021 – Jun 2022 · 1 yr 1 mo · Remote

Mar 2020 – May 2021 · 1 yr 2 mos · Remote · Remote

Nov 2018 – Mar 2020 · 1 yr 4 mos · India · On-site

• Achieved so far:
• Solely responsible for growing the community organically by ~50% across the social media channels.
• Initiated and Launched Employee Advocacy Program
• Initiated and Executed Social Listening Strategy
• Improved the response rate on Facebook by 30%
• Implemented new methods to overcome Facebook's algorithm constraints.
• Activated Quora Strategy
• Managed to come in the Top 2 writers on Quora for Simplilearn topic in 2 months.
• Introduced Telegram as a new social media channel
• Worked on TikTok strategy to improve awareness and maximize the video views.

May 2017 – Oct 2018 · 1 yr 5 mos · Dubai, United Arab Emirates

• Produce content including written copy, visuals and short-form videos
• Manage and run social media sites including Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr and YouTube
• Manage social media advertising budgets and define the content planning
• Work with CRMs like Zoho and Hubspot to keep a track of leads and follow up.
• Preparing weekly reports using Facebook Business Manager, Google Analytics etc.
• Work closely with all internal divisions to gain exposure for the brand
• Analyse and report on all relevant activity, making recommendations based on findings
• Develop a heads-up approach to the Social Media landscape bringing emerging trends and exciting new platform developments to the team and the wider agency
• Ensure the proper delivery of the social strategy.
• Lead and control the quality of the social output (creation of content plan, post timeliness, quality of responses).
• Manage the agency by using tools and dashboards such as Sysomos, Social Bakers, HootSuite and/or TweetDeck.
• Measure performance of digital marketing efforts using a variety of analytics tools (Facebook Analytics, Google Analytics, WebTrends etc.)
• Managing Digital Marketing campaigns via Facebook Ad Manager, Google Adwords, Google Analytics and HubSpot

Feb 2015 – Apr 2017 · 2 yrs 2 mos · Jumeriah Lake Towers, Dubai, United Arab Emirates · On-site

• Implement appropriate marketing strategy (ATL, BTL, Digital) to ensure brand profitability.
• Create Display, Search and Video Campaigns using Google Adwords
• Track & Monitor ads using Google Analytics
• Project manage delivery team to keep deadlines and quality
• Manage account executives within your team and ensure that processes are followed efficiently
• Ensure consistency of campaign targeting and goals, including advertising, content, buyer journey, and sales handoff
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Proof Reading
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Build and Maintain connections through Linkedin Sales Navigator
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyse all initiatives to report on social media ROI.
• Create and maintain creative content strategy, while working closely with the content department. This also includes real time social media trends and content.
• Community management; including posting relevant content calendars, and responding to fans’ comments and queries; in order to foster a positive community and add value to the user’s experience.
• Cover live events and live tweeting on behalf of the clients.
• Client Servicing; meeting clients and ensure their Social Media strategies are met while also suggesting new ideas along the project.
• Work on Creating Wikipedia pages
• Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram.
• Review user generated comments and posts and accordingly prepare monthly reports and analysis for each brand.

Dec 2013 – Jan 2015 · 1 yr 1 mo · Bangkok Metropolitan Area, Thailand · On-site

• Develop, Implementation and also execution of strategic venue marketing plans on Social Media platforms
• Assist with media buys trip like Trip advisor and other similar platforms.
• Digital strategies plus promotional communication projects for Desi Beats
• May Create, develop maintain Venue Marketing collateral for show segments like Tent cards, promotional flyers, posters, calendars etc.
• Partner with Marketing as well as Advertising agencies/consultants/freelancers other marketing suppliers.
• Assist Promotions Manager in ordering of promotional flyers
• Writing and dispatching email marketing campaigns
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• Contributing to social media engagement and brand awareness campaigns, managing e-communications; assisting with paid media
• Researching new online media opportunities that may benefit the business
• Keeping up to date with current digital trends;
• Managing the contact database and assisting with lead generation activities; negotiating with media suppliers to achieve the best price for clients.
• Handle Customer Service and Improve the Quality.
• Deal with Customers queries and complaints, make their bookings and to stay updated with the place and surroundings.
• Manage & generate content for the digital promotion using Adobe Photoshop and other software.

Feb 2011 – Jul 2013 · 2 yrs 5 mos · Jodhpur Area, India · On-site

• Plan and execute marketing database, email, social media and display advertisin campaigns
• Work with various internal teams to design, build and maintain social media presences across multiple client accounts
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Review new technologies and keep the company at the forefront of developments in Digital Marketing
• Take online orders via email/phone//Reply to queries via email/phone.
• Negotiate with vendors
• Working on new business pitches
• Provide detailed reports to Sales team about the social media presence of the prospect.