Ridhi Malhotra

Digital Marketing Specialist

Bengaluru, Karnataka, India17 yrs 2 mos experience

Key Highlights

14 years of experience in marketing strategy and execution.
Expert in demand generation and account-based marketing.
Proven track record in brand building and customer marketing.

Stackforce AI infers this person is a Marketing Professional with expertise in SaaS and Fintech industries.

Contact

Skills

Core Skills

Customer MarketingAccount Based MarketingProduct LaunchMarketing CommunicationDemand GenerationGtm StrategyBrandingDatabase Management

Other Skills

AnalyticsBudgetingBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisDigital MarketingInformaticaLead GenerationMarket ResearchMarketingMarketing CommunicationsPL/SQLPositioningProject Planning

About

With 14 years of industry experience, I am involved in strategizing, budget planning and executing ROI-focused marketing strategies in different geographies to accelerate business growth. I have helped build brands as thought leaders by driving brand building campaigns and leading content-based marketing initiatives. I have exposure to various domains such as Procurement, Healthcare, Life sciences, Financial Services, and retail. I have led teams to plan and execute- Product Marketing, Demand Generation, GTM strategy, Customer Marketing, Positioning & Branding exercises, Account based marketing, social media marketing, partner marketing, Events and Communications.

Experience

Freelance

Marketing Consultant

Aug 2025 – Present · 7 mos

Hackerrank

2 roles

Senior Manager- Demand Generation

Promoted

Jul 2023 – Jan 2025 · 1 yr 6 mos

Demand Generation Manager

Mar 2022 – Jul 2023 · 1 yr 4 mos

75f apac

General Manager Marketing

Nov 2020 – Feb 2022 · 1 yr 3 mos

Zycus

2 roles

Marketing Lead- US Markets

Aug 2019 – Jul 2020 · 11 mos

Marketing Lead- Customer Marketing

Apr 2018 – Aug 2019 · 1 yr 4 mos

Akamai technologies

Senior Marketing Specialist

May 2015 – Mar 2018 · 2 yrs 10 mos · Bengaluru, Karnataka, India

Planning, budgeting and executing customer marketing plans globally
Product launch for customers
Setting up Account Based Marketing

Customer MarketingAccount Based Marketing

Capillary technologies

Marketing Specialist

Apr 2014 – Apr 2015 · 1 yr · Bengaluru, Karnataka, India

Planning and executing marketing communication plan
Building demand generation assets such as newsletters,thought leadership analytics reports, case studies ,media articles & videos
Working with the design team to build a consistent brand across all marketing channels

Marketing CommunicationDemand Generation

Hcl technologies

Associate Manager

Nov 2010 – Mar 2014 · 3 yrs 4 mos · Bengaluru, Karnataka, India

Planning, Strategizing and Budgeting
Partnership Governance, Strategy and Marketing
GTM Strategy ,Branding and Positioning
Account Based Marketing
Communications and Events
Lead generation and Digital Marketing

StrategizingBudgetingGTM StrategyBrandingPositioning

Ebusinessware pvt india ltd

Software Engineer

Sep 2006 – Sep 2009 · 3 yrs · Gurugram, Haryana, India

Performed code review of packages and procedures written in PL/SQL for Risk Suite and documented feed specification for each feed
Developed stored-procedures and packages in Oracle 9i, mappings, sessions and workflows in Informatica for each feed analyzed
Performed incremental processing of the feeds received from various clients that included creation of control files, SQL files (that build the tables dynamically into the database and files for inserting the data into the database) and batch files.

PL/SQLInformaticaDatabase Management