Vaibhav Srivastav

Business Development Executive

Mumbai, Maharashtra, India6 yrs 8 mos experience
Highly Stable

Key Highlights

  • Expert in building scalable GTM engines.
  • Proven track record in performance marketing optimization.
  • Strong leadership in cross-functional team alignment.
Stackforce AI infers this person is a SaaS Growth Architect with expertise in GTM strategies and performance marketing.

Contact

v.srivastavvaibhav@gmail.com9022532366LinkedIn

Skills

Core Skills

GtmAbmOutbound StrategyPerformance MarketingTeam ManagementCrm WorkflowsSalesData AnalysisData Analytics

Other Skills

Account PlanningAlgorithm AnalysisAsanaB2B SalesBudgetingCC++Campaign OrchestrationCampaignsCold CallingConsultative SellingCross-functional Team LeadershipCustomer EngagementCustomer Lifecycle ManagementData Visualization

About

I build GTM engines that convert. My work sits at the intersection of sales, marketing, and ops. I’ve grown from an individual contributor into a growth architect, designing systems that improve pipeline velocity, align teams, and reduce chaos. Whether it’s integrating SFDC <> HubSpot with outbound tools, intent signals, setting up SDR systems, account scoring, or leveraging performance marketing for account-based strategies, I’ve done it all. Turning scattered tools and data into a GTM machine where data, people, and systems sync, and deals move.

Experience

Egnyte

Demand Generation Manager

Aug 2025 – Present · 7 mos · Remote

Webengage

3 roles

General Manager - Growth

Promoted

May 2024 – Aug 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India

  • Built the GTM engine where Sales, Marketing, and Ops finally spoke the same language.
  • From setting up high-performing SDR systems to integrating HubSpot, Salesloft, and G2 for a unified view of the funnel, I’ve focused on making the pipeline predictable and scalable.
  • Started leading demand creation through targeted ABM, cold-to-warm nurture flows, and performance marketing campaigns across Google, LinkedIn & META. Designed GTM playbooks for events, campaign orchestration, and sales handoffs, resulting in faster conversion cycles.
GTMSalesMarketingOpsSDR systemsHubSpot+5

Sr. Manager - Growth & Strategy

May 2023 – Apr 2024 · 11 mos · Mumbai, Maharashtra, India

  • ABM & Outbound Strategy
  • Built targeted messaging and integrated outbound campaigns to support BDRs across key accounts
  • Ran region-specific plays across MEA and SEA markets combining outbound BDRs with email nurtures and event-driven marketing
  • Tech Stack & Tooling
  • Led onboarding and integration of HubSpot, GTM Buddy, Asana and Salesloft with SFDC to enable streamlined GTM workflows and reporting
  • Performance Marketing
  • Optimised Google Search campaigns, improving Return on Ad Spend (RoAS) by 650%
ABMOutbound StrategyMessagingCampaignsHubSpotGTM Buddy+4

SDR Manager

May 2022 – Apr 2023 · 11 mos · Mumbai, Maharashtra, India

  • Hired, onboarded, and trained the team
  • Implemented qualification frameworks, SLAs, and prioritisation scoring for inbound leads (MQL -> SQL)
  • Set up CRM workflows for seamless handoffs, accurate attribution, and better pipeline visibility (SQL -> Opportunity -> Closed won)
  • Scaled inbound pipeline contribution by 7x within the first 3 quarters
Team ManagementQualification FrameworksSLA ImplementationCRM WorkflowsPipeline Visibility

Airmeet

Sr. Associate- Growth | Europe, North America

Nov 2021 – May 2022 · 6 mos

  • Hunting | Prospecting | Cold calling | Pipeline building | Discovery calls | Strategising cold outreach | Identifying key accounts | Opportunity capturing | Presentation | Networking | Customer engagement
  • Virtual events | Webinars | Conferences | Digital Transformation via online events
HuntingProspectingCold CallingPipeline BuildingDiscovery CallsCustomer Engagement+1

Browserstack

Business Development Associate (NAM, APAC)

Dec 2020 – Nov 2021 · 11 mos · Mumbai, Maharashtra, India

  • Global sales | Demand Generation | Prospecting | Cold reach | BANT and Discovery meetings | Opportunity generation | Strategising and networking | Client engagement | Cold Outreach | B2B Sales | SaaS Sales
  • Cloud testing | Manual and automation testing | CI CD | Quality Delivery | QA testing
Global SalesDemand GenerationProspectingB2B SalesSaaS SalesSales

Byju's

2 roles

Senior Business Development Associate

Jun 2020 – Dec 2020 · 6 mos

  • Lead generation | Prospecting | Relationship building | Solution Selling | Target oriented Direct Sales channel | B2C Sales | Mentoring | Team Player
  • Highest conversion ratio: for Nov'2019.
  • Qualifying for International sales trip within two quarters.
Lead GenerationProspectingSolution SellingDirect SalesSales

Business Development Associate

Jun 2019 – Jun 2020 · 1 yr

Indian institute of management, lucknow

Data Analytics Intern

Jan 2018 – Feb 2018 · 1 mo · Remote

  • Applications of R, Technical presentations, R programming language | Practical application on Datasets | Visualising and processing data |
  • Presentations: https://www.slideshare.net/VaibhavSrivastav12
  • R Projects: https://rpubs.com/wackytank
Data AnalyticsR ProgrammingData Visualization

Education

BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY, JHANSI

Bachelor’s Degree — Computer Science

DAV Public School, Nerul

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