Shaista Ahmed

Director of Engineering

Dubai, United Arab Emirates21 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven leader in channel management and partnerships.
Expert in driving go-to-market strategies across emerging markets.
Passionate advocate for women in technology.

Stackforce AI infers this person is a SaaS expert with a strong focus on channel management and strategic partnerships.

Contact

Skills

Core Skills

Channel ManagementPartnershipsSales GrowthPartner EmpowermentSales StrategyChannel Partner ManagementChannel Sales StrategyPartner DevelopmentMarket DevelopmentBusiness Development

Other Skills

Channel MarketingGo-to-market strategiesPartner enablementRelationship BuildingDigital TransformationIT Infrastructure ModernizationMarket PenetrationMarketing ProgramsCustomer EngagementSecurity ManagementFirewallsSecurityTeam ManagementVideo ConferencingCustomer Relations

About

"Driven by the potential of what lies ahead, I believe in the power of people to drive positive change. My experience working with people from diverse, multicultural backgrounds has honed my ability to engage, build strong relationships, and foster collaboration across teams. With a history of contributing to transformative solutions at leading technology companies, I’m passionate about leveraging technology to deliver extraordinary outcomes for customers, partners, and teams." "At Nutanix, I am proud to lead the channel team that builds a robust partner ecosystem across emerging markets, driving go-to-market strategies, partnerships, and integration stories that deliver measurable business results. Collaboration with cross-functional teams has been key to my success, fostering innovation and empowering us to lead with impactful solutions. These solutions help drive innovation, optimize end-user experiences, and empower workforces. From on-prem to cloud, containers, and AI, Nutanix supports the full stack to fuel the growth and success of the modern enterprise." "I am passionate about empowering women in the tech industry and strongly believe in encouraging young women to break barriers and explore the countless opportunities in the tech world. By fostering diversity and inclusion, we can build a more innovative and equitable future for all."

Experience

Nutanix

4 roles

Director - Channel, OEM-Alliances & Distribution - Emerging Markets

Promoted

Aug 2022 – Present · 3 yrs 7 mos · On-site

"Leading a team of talented Channel Managers, I am responsible for driving strategic partnerships and channel growth across key regions. I lead the development and execution of Nutanix’s channel, OEM, and alliance strategy in emerging markets, ensuring alignment with both regional and global objectives. My focus is on driving joint go-to-market initiatives with partners to increase sales, market penetration, and customer adoption of Nutanix’s full suite of solutions. I manage partner enablement programs by providing training, resources, and support to ensure our partners are equipped to sell and deliver Nutanix solutions effectively. Additionally, I oversee the negotiation and execution of strategic alliances and partnerships, driving mutually beneficial business outcomes that fuel the growth and success of Nutanix in the region."

Channel ManagementChannel MarketingPartnershipsGo-to-market strategiesPartner enablement

Regional Channel Leader - Emerging Markets

Feb 2022 – Aug 2022 · 6 mos · On-site

"As a Regional Channel Leader at Nutanix, I lead a high-performing team and collaborate closely with our partners to bring Nutanix’s innovative solutions to businesses across emerging markets. By building and maintaining strong relationships with distribution partners, resellers, and solution providers, I drive Nutanix’s reach and impact, enabling partners to deliver cutting-edge solutions. This empowers modern enterprises to innovate and achieve their digital transformation goals in a rapidly evolving technological landscape."

Channel ManagementRelationship BuildingSales GrowthDigital Transformation

Channel Leader - METI

Promoted

May 2021 – Aug 2022 · 1 yr 3 mos · On-site

As the Channel Leader for the METI region at Nutanix, I lead a team of Channel Managers focused on empowering our partners to deliver Nutanix’s full stack of solutions. Together, we enable businesses to modernize their IT infrastructure and achieve transformative outcomes. My role is centered on driving Nutanix’s channel strategy across the Middle East & Turkey, ensuring alignment with both the company’s global goals and the unique needs of the regional market.

Channel ManagementPartner EmpowermentIT Infrastructure Modernization

Distribution Sales Manager - METI

May 2019 – May 2021 · 2 yrs · On-site

Responsible for driving the company’s sales strategy through our distribution partners across key markets. My role involved building and maintaining strong relationships with channel partners, ensuring that Nutanix’s solutions are effectively promoted and delivered to customers. I worked closely with cross-functional teams to support partner enablement, develop go-to-market strategies, and execute joint business plans aimed at achieving sales growth and market penetration.

Sales StrategyChannel Partner ManagementMarket Penetration

Evanssion

Head - Channels & Alliances

Jun 2013 – Jun 2019 · 6 yrs · Dubai

Cultivated and maintained positive relationships with partners to ensure retention and growth of business relationship.
Plan and execute channel sales strategy to achieve revenue, profit and growth targets
Spearhead the development of new partners and channels
Develop and execute a strategic business plan for top partners to capitalize on the partner's strengths and business objectives to support .
Drive proactive plans for specific/identified channel partner accounts and market development.
Implemented collaborative marketing/demand generation programs that are compelling, measurable and ROI-focused.
Provided training programs for channel partners and ensure certifications requirements are maintained.
Alliance role with principles and vendors

Channel Sales StrategyPartner DevelopmentMarketing Programs

Lifesize communications

Channel Account Manager

Jan 2012 – May 2013 · 1 yr 4 mos · Dubai

Focusing on developing verticals such as Education, Hospitality, Telemedicine & Enterprise sector
Developing and maintaining the market segment, increasing awareness on Lifesize solutions and penetrating new accounts via proper identification and qualification.
Enhance customers knowledge on Lifesize offerings to ensure customer can confidently adopt our solutions.
Driving business through Channel partners.

Market DevelopmentCustomer EngagementChannel Partner Management

Westcon

Business Manager -Juniper

Nov 2004 – Dec 2011 · 7 yrs 1 mo · Dubai

Channel & Territory Management with focus on new business development.
Developing and Managing a team for Juniper Business within Westcon
Earned recognition for maximizing profit by selling wider and deeper into assigned accounts
Prospect, qualify, develop and manage Security re-seller accounts
Manage key channel partners to understand their business strategies & align objectives
Identify and recruit new partners to generate incremental revenue. Maximize existing channel and continual development of geographical footprint
Engage and achieve maximum share of Distributor Total Addressable Market (DTAM)
Drive marketing plan to enhance market reach

Channel ManagementBusiness DevelopmentSecurity Management