May 2023 – Nov 2024 · 1 yr 6 mos

• AVP, Solution Engineers (Presales) for Growth Markets (MEA + APAC)
• Managing the transition of teams into a new organizational structure, hiring and scaling specialists SCs, planning geo coverage and industry focus.

Apr 2022 – May 2023 · 1 yr 1 mo

• Led a team of Solution Engineers across the MEA region, driving technical sales for enterprise clients.
• Supported the sales process for high-value deals exceeding $500K ACV with complex 6–12 month cycles.
• Collaborated with cross-functional teams to tailor solutions that meet client needs and enhance customer satisfaction.

Apr 2021 – Apr 2022 · 1 yr

• Leading a team of Solutions Consultants (PreSales) that help brands make their customers happy.
• Gained deep domain expertise in key verticals (banking/financial services) and built strong credibility in others.

Feb 2020 – Mar 2021 · 1 yr 1 mo

• Leading a team of Solutions Consultants that help brands make their customers happy.
• Joined as Player/Coach, established tight alignment with Sales, Success and Alliances leadership to overachieve results. Owning the technical win in complex enterprise sales cycles.
• Hired and scaled the regional presales team,

Sep 2018 – Aug 2019 · 11 mos · United Arab Emirates

• Lead Sales Consultant (Pre-Sales) for SaaS Solutions under Watson Customer Engagement (Watson Marketing).
• MarTech, AdTech specialist.

Oct 2016 – Sep 2018 · 1 yr 11 mos · Dubai, United Arab Emirates

• Principal Sales Consultant (PreSales) for Oracle Marketing Cloud. Handling all pre-sales related activities for Digital Marketing and Advertising Technology:
• Modern Marketing Advisory
• Cross-channel Orchestration
• Marketing Automation
• Campaign Management and Lead Management
• Data Management Platform (DMP), Audience Management, Data-Driven Digital Advertising
• Site/Mobile Testing, Optimization & Personalization
• Social Marketing and SRM

Mar 2016 – Sep 2016 · 6 mos · United Arab Emirates

• Act as an advisor when evangelizing and selling solutions for: Social CRM, Digital Customer Experience, Social Customer Care, Social marketing, publishing and engagement, Online Communities and CX Platforms.
• Conduct presentations on Lithium’s value proposition and live demos on Lithium Platform to CMOs, CIOs, Heads of Digital Marketing, Customer Support, and Customer Experience…
• Understand customer’s processes, pain points, needs and strategy. Work with customers to to clarify their vision, find the best solution(s) and challenge the Status quo when needed.
• Involved in the full sales cycle, working closely with Sales Executives/Managers on constantly nurturing opportunities and eliminating competition.
• Support partners throughout the territory.
• Provide on-ground feedback and coordinate with Product Management Teams on roadmaps for the different products.
• Prepare custom presentations and custom demos for key prospect meetings.
• Participate in marketing road-shows and events throughout the territory.
• Handle RFPs and building detailed proposals in short timeframes.

Jan 2015 – Feb 2016 · 1 yr 1 mo

• Work with MEA Director to scope territory and identify a pipeline of potential customers.
• Work with larger corporate customers to close initial departmental deals.
• Work with the Inside Sales team to seamlessly take over growing accounts.
• Coordinate multiple inside sales activities in global accounts.
• Build trusted relationships with the key sponsors within customers.
• Work with key customers to establish medium term account plans that scope OutSystems’ deployment across all relevant departments.
• Work with engineering and partners to ensure that deployments are successful and that customer advocacy remains high.
• Continually re-qualify that all stakeholders are still engaged.
• Forecast accurately to MEA Director.
• Over achieve revenue targets.
• Build long lasting and trusted relationships with customers and partners.
• Promote, attend and network field-marketing events.
• Become an Industry thinker and leader in Application Development gaining credibility through bodies, panels and associations.

Mar 2014 – Feb 2016 · 1 yr 11 mos

• Work as an adviser for prospects helping them to increase IT productivity, embrace change, leverage Cloud / PaaS, setup their Mobile & Web Applications Strategy...
• Work as an evangelist when supporting customers in their technical evaluation process by delivering high quality presentations and workshops;
• Analyze the customers' functional and technical requirements in order to design technical solutions;
• Work closely with the sales team in the creation of proposals that present compelling technical solutions that adjust to the customers' needs and requirements;
• Understand the customers' IT architecture in order to clarify the strategic fit of the OutSystems technology in their IT ecosystem;
• Work together with the OutSystems Solution delivery team in the delivery of successful Proofs of Concept (PoCs);
• Work with OutSystems partners to develop technical sales capabilities and competencies to sell and deliver OutSystems solutions and technology.

May 2009 – Feb 2014 · 4 yrs 9 mos · United Arab Emirates

• Worked in the Financial Services Department, specifically on SAP-Sybase Online Banking framework and SAP-Sybase Mobile Banking framework, one of the most reputed Channel-Banking solutions, acting as a subject matter expert for Banking solutions:
• As Channel-Banking Principal Architect/Pre-sales, Senior Projects Leader
• Responsible for guiding and aiding Team Leaders across multiple projects implementing SAP-SYBASE eBanking solution.
• Responsible for Pre-Sales tasks related to eBanking, answering RFPs, conducting demos for potential clients, conducting business requirements sessions and gap analysis workshops, scoping and building proposals…
• Providing consultancy and advisory internally and externally in all areas related to eBanking (security, technical architecture, features and enhancements, roadmap…).
• Managing Change Requests full lifecycle for existing customers: gathering requirements, designing solutions, estimating scope, assigning resources and managing the implementation.
• As Senior Team Leader:
• Managed a team of consultants and developers for developing, customizing and implementation of eBanking solutions.
• Contributed in pre-sales tasks, answering RFPs, conducting demos for potential clients, conducting business requirements sessions and gap analysis workshops…
• Managing Change Requests full lifecycle for existing customers: gathering requirements, designing solutions, estimating scope, assigning resources and managing the implementation.
• As Code Security Specialist:
• Worked on securing Web Applications and was responsible for solving vulnerabilities found during penetration testing, along with code auditing and establishing resources’ security awareness.

Feb 2007 – May 2009 · 2 yrs 3 mos · Lebanon

• Worked on several projects using JEE standards
• As Team Leader:
• Supervised a team of 3 developers.
• Was involved in analysis and development of a Mobile Banking application addressed for relationship managers.
• Worked on web applications where I developed enhanced and analyzed different banking and investment functionalities.
• Supervised the development of the Blotter project, a treasurer reporting tool.
• As developer:
• eTrade: Provides traders with up-to-date news, quotes and financials, allows online trading activities, stock exchange and order booking on live market.
• EBanking: Online banking web application designated for clients’ secure online activities and statements viewing.

Jul 2006 – Feb 2007 · 7 mos · Lebanon

• Worked on the analysis and development of ‘ProWM’, a Warehouse Management System.
• Customized and developed the in-house Logistics System on Visual Basic, SQL Server, and Crystal Reports.