Ridhima Khurana

Co-Founder

Los Gatos, California, United States13 yrs 8 mos experience
Highly Stable

Key Highlights

  • Doubled SMB advertiser base at Meta in three years.
  • 5Xed direct deposit member base at SoFi in two years.
  • Launched first e-commerce advertising solution in India.
Stackforce AI infers this person is a SaaS and AdTech expert with a strong focus on growth and monetization strategies.

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Skills

Other Skills

Marketing StrategyAccount ManagementSales PresentationsSalesforce.comSocial Media MarketingKey Account ManagementSalesStrategic PartnershipsStrategyLead GenerationStrategic ConsultingCorporate CommunicationsDigital MarketingOnline MarketingBusiness Development

About

TLDR; I am an Ads and Growth expert with deep subject matter expertise about the VSB, SMB and Creator audience. I am a "GM-style" Product Leader with 15+ years of experience building 0 to 1 products and scaling mature products that impact billions of people. I specialize in bridging the gap between complex technology and building intuitive user experiences Core Expertise: AdTech & Growth: Deep experience building ad products and driving adoption for small business and creator audiences across Big Tech and startups. AI Monetization and Leadership: Strong background in shipping AI-powered features and machine learning applications (GenAI, LLMs) that solve real customer needs. Team Building: 8+ years leading product organizations, fostering cultures of rapid experimentation and data-driven decision-making. Execution: Proven ability to navigate matrixed organizations, influencing executive strategy while driving 0→1 innovation. I am passionate about the intersection of advertising and artificial intelligence, and I am committed to mentoring the product leaders who will build what comes next. Key Accomplishments: 1. Meta: Doubled active SMB advertiser base from 6M to 12M in 3 years through data-driven PLG efforts on pages, profiles, ad center through offers, mart notifications and contextual upsells. Launched Automated Ads – now the foundation for Meta's flagship Advantage+ suite. Built and launched the Facebook Business Suite to enable small businesses to advertise seamlessly across the family of apps (IG, FB, WA, Messenger) and get cross app analytics that increased SMB ROI by 16X. 2. SoFi: 5Xed active direct deposit member base in 2 years via heuristic-based offers, personalized bundles and streamlined user experiences across navigation, promo surfaces, etc, resulting in 4X customer LTV increase. Launched instant money movement between Sofi products- an industry shaping initiative that placed SoFi on the fintech map. 3. Flipkart: Launched the first ecommerce advertising solution in India. Helped brands understand their brand propensity and competitive landscape with real user generated data points on the app- which helped brands tailor products and prices for the India market. And helped sellers sell online for the first time- uplifting families and fueling GDP growth for India. Currently: Leading the charge on Gemini monetization for SMBs, developing AI-driven solutions that level the playing field and drive productivity, cost reduction, and competitive advantage.

Experience

13 yrs 8 mos
Total Experience
2 yrs 4 mos
Average Tenure
--
Current Experience

Aifime

Founder

Feb 2026Present · 3 mos · Los Gatos, California, United States · Remote

  • I help professionals and businesses become AI-native. I work with enterprise teams to build AI-powered workflows that save hundreds of hours, coach PMs to crack interviews at top AI and tech companies (273+ placed at FAANG & frontier AI cos), and partner with small businesses — from fashion brands to service providers — to deploy AI agents across marketing, operations, and content creation. If AI can do it, you shouldn't be.

Ridhimacoach

Founder

Feb 2026Present · 3 mos · Los Gatos, California, United States

  • I help L6-L9 candidates land their dream PM role in the age of AI

How women lead

Global advisor

Jun 2023Present · 2 yrs 11 mos · United States · Remote

  • Helping uplift societies in Honduras by selling high quality, locally grown Adelante Coffee all over the US.

Google

Group Product Manager- Gemini for Workspace Growth

Jul 2022Sep 2025 · 3 yrs 2 mos · Sunnyvale, California, United States · Hybrid

  • Helping Small Businesses and Consumers supercharge their productivity with Gemini across all workspace apps
  • Mandate: Build the growth engine for Gemini across Workspace and the Gemini app, converting global prosumers and SMBs (1–300 seats) from free to paid. Hired/scaled a 5-PM org and led ~80 cross-functional partners (Eng, DS, Design, PMM, Sales).
  • Outcomes at scale: 0-1 >> ~XM new paid Gemini licenses in 12 months (Jan ’23–Jan ’24) driving ~+$X00M ARR; upgrade revenue up 40x YoY (CY ’25 vs CY ’24) with negligible churn despite price increases.
  • Conversion breakthroughs: Trial-to-paid rate up from 70% → 93% (14-day, blended cohorts, Jan ’23–Jan ’25); acquisition buyflow conversion up from 7% → 23% YoY through a redesigned funnel.
  • Gemini monetization pivot: Bundled Gemini into Workspace Starter/Standard/Plus to accelerate activation, attach, and ARPU while preserving retention.
  • Operating system: Instituted weekly experiment and setup reviews, multi-touch attribution, and data instrumentation standards to scale repeatable acquisition, activation, and expansion. AI foundation: Gemini Pro. Accountability: Owned company-level OKRs for ARR and Gemini adoption.

Bare anatomy

Angel Investor

May 2021Present · 5 yrs

Sofi

Director of Product- SoFi Money Consumer Growth

Mar 2021Jul 2022 · 1 yr 4 mos · San Francisco Bay Area

  • I am building automation products that will help with instant money movement and maximum returns for customers- helping everyone get their money right.

Facebook

Product Manager- Ads Growth and Core Experiences

Jun 2017Mar 2021 · 3 yrs 9 mos · Menlo Park, California

  • Building ad products (onboarding, ad construction, targeting, reporting) for 140M (and growing) SMBs across the core consumer facing family of apps-Facebook, Instagram and Whatsapp.

Flipkart

Product Manager-Monetisation & Measurement

May 2015Dec 2016 · 1 yr 7 mos · Bengaluru, Karnataka, India

  • It's all about customer obsession, moving fast, and creating impact!
  • At Flipkart, I was the launching pad member of the Ads product management group, and worked directly with the CEO- Mr Sachin Bansal to launch e-commerce ad solutions in India.
  • Built and launched the ad service platform to enable advertisers to buy ad inventory on Flipkart
  • Defined & built commerce specific targeting segments
  • Designed and built a self serve reporting platform to enable advertisers to measure ad results in real time
  • Launched Full Funnel Measurement, an innovative measurement tool which helped brands understand their ROI
  • Launched Brand Index, a one of a kind index helping brands measure brand perception on Flipkart

Ashoka university

Marketing Consultant

Sep 2013Mar 2014 · 6 mos · Greater Delhi Area

  • Initiated and led the digital marketing activities across Facebook, Google, Youtube, Linkedin, Twitter, and other ad networks
  • Managed the offline outreach events in schools across Delhi
  • Conceptualised and organized offline events to increase engagement and reach of all marketing activities

Google

2 roles

Product Specialist- New Product Solutions

Jul 2011Jun 2014 · 2 yrs 11 mos · Gurugram, Haryana, India

  • The New Product Solutions (NPS) group is the link between Product and Sales at Google. NPS helps take product innovations and turns them into client solutions that enable our customers to get the most out of their spend with Google. I ensured we had the right commercial strategy for our products and bring solutions and product expertise to Sales, enabling front-line Sales partners to sell effectively and quickly.
  • I was responsible to provide input to the product team on India priorities for new product and solution development.I built the design and implementation of a new “Solutions Practice” for some of the largest India clients across verticals like Flipkart, Amazon, Dominos, Amity University, Make My Trip, MeritNation, Renault

Account Manager

Jul 2010Jun 2011 · 11 mos · Gurugram, Haryana, India

  • I was managing a portfolio of $500K + with the idea of growing the clients business through implementation of integrated marketing strategies using Google digital platforms.
  • Major responsibilities included:
  • 1. Optimizing client accounts by analyzing and managing their campaign strategy.
  • 2. Improving the advertisers' individual ad and campaign performance.
  • 3. Build relevant, researched keyword lists and groupings and create/edit text for different campaigns with different goals.
  • 4. Consult clients by means of email, phone and face to face meetings to help them grow their business with Google.

Education

Indian School of Business

Master of Business Administration (M.B.A.) — Marketing

Jan 2014Jan 2015

Massachusetts Institute of Technology

Artificial Intelligence- Implications for business growth — Artificial Intelligence

Jan 2018Jan 2018

Udemy Academy

Python- From zero to hero — Computer Technology/Computer Systems Technology

Jan 2018Jan 2018

Delhi University

Bachelor of Arts (BA) — Economics

Jan 2007Jan 2010

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