Ridhima Khurana — Co-Founder
TLDR; I am an Ads and Growth expert with deep subject matter expertise about the VSB, SMB and Creator audience. I am a "GM-style" Product Leader with 15+ years of experience building 0 to 1 products and scaling mature products that impact billions of people. I specialize in bridging the gap between complex technology and building intuitive user experiences Core Expertise: AdTech & Growth: Deep experience building ad products and driving adoption for small business and creator audiences across Big Tech and startups. AI Monetization and Leadership: Strong background in shipping AI-powered features and machine learning applications (GenAI, LLMs) that solve real customer needs. Team Building: 8+ years leading product organizations, fostering cultures of rapid experimentation and data-driven decision-making. Execution: Proven ability to navigate matrixed organizations, influencing executive strategy while driving 0→1 innovation. I am passionate about the intersection of advertising and artificial intelligence, and I am committed to mentoring the product leaders who will build what comes next. Key Accomplishments: 1. Meta: Doubled active SMB advertiser base from 6M to 12M in 3 years through data-driven PLG efforts on pages, profiles, ad center through offers, mart notifications and contextual upsells. Launched Automated Ads – now the foundation for Meta's flagship Advantage+ suite. Built and launched the Facebook Business Suite to enable small businesses to advertise seamlessly across the family of apps (IG, FB, WA, Messenger) and get cross app analytics that increased SMB ROI by 16X. 2. SoFi: 5Xed active direct deposit member base in 2 years via heuristic-based offers, personalized bundles and streamlined user experiences across navigation, promo surfaces, etc, resulting in 4X customer LTV increase. Launched instant money movement between Sofi products- an industry shaping initiative that placed SoFi on the fintech map. 3. Flipkart: Launched the first ecommerce advertising solution in India. Helped brands understand their brand propensity and competitive landscape with real user generated data points on the app- which helped brands tailor products and prices for the India market. And helped sellers sell online for the first time- uplifting families and fueling GDP growth for India. Currently: Leading the charge on Gemini monetization for SMBs, developing AI-driven solutions that level the playing field and drive productivity, cost reduction, and competitive advantage.
Stackforce AI infers this person is a SaaS and AdTech expert with a strong focus on growth and monetization strategies.
Location: Los Gatos, California, United States
Experience: 13 yrs 8 mos
Career Highlights
- Doubled SMB advertiser base at Meta in three years.
- 5Xed direct deposit member base at SoFi in two years.
- Launched first e-commerce advertising solution in India.
Work Experience
AiFime
Founder (3 mos)
RidhimaCoach
Founder (3 mos)
How Women Lead
Global advisor (2 yrs 11 mos)
Group Product Manager- Gemini for Workspace Growth (3 yrs 2 mos)
Bare Anatomy
Angel Investor (5 yrs)
SoFi
Director of Product- SoFi Money Consumer Growth (1 yr 4 mos)
Product Manager- Ads Growth and Core Experiences (3 yrs 9 mos)
Flipkart
Product Manager-Monetisation & Measurement (1 yr 7 mos)
Ashoka University
Marketing Consultant (6 mos)
Product Specialist- New Product Solutions (2 yrs 11 mos)
Account Manager (11 mos)
Education
Master of Business Administration (M.B.A.) at Indian School of Business
Artificial Intelligence- Implications for business growth at Massachusetts Institute of Technology
Python- From zero to hero at Udemy Academy
Bachelor of Arts (BA) at Delhi University