Tarushi Nautiyal

Performance Marketing Manager

New Delhi, Delhi, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years of digital marketing experience
Expert in performance-driven marketing strategies
Strong analytical and execution skills

Stackforce AI infers this person is a Digital Marketing expert with a focus on performance and growth strategies.

Contact

Skills

Core Skills

Performance MarketingDemand GenerationSearch Engine MarketingDigital Marketing

Other Skills

Campaign ManagementA/B TestingROI OptimizationData AnalysisGoogle AdWordsAccount OptimizationPerformance AnalysisGoogle AdsRevenue GenerationGoogle Marketing PlatformCustomer RetentionMarketing StrategyPaid Media StrategyPaid Media AdvertisingBusiness-to-Business (B2B)

About

I’m a Digital Marketing professional with 10+ years of experience helping brands grow through strong strategy and performance-driven execution. Over the years, I’ve worked across industries to plan and scale campaigns that deliver real business impact. My core strength lies in bringing together business strategy, media planning, and performance marketing to drive measurable growth. I’ve led end-to-end marketing initiatives—from planning and execution to optimization—across paid media, content, and digital channels, with a focus on improving ROI and building structured, scalable marketing approaches. What sets me apart is a balance of analytical thinking and practical execution, with a strong focus on what’s working, what’s not, and how to continuously improve outcomes. I hold dual Master’s degree in Marketing and International Business, which helps me approach marketing with both a strategic and global perspective.

Experience

10 yrs 6 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 10 mos

Current Experience

Mercer

Assistant Manager - Performance Marketing

Jul 2021 – Present · 4 yrs 10 mos · Gurugram

Led performance marketing strategy across paid channels, driving demand generation and growth across key business segments
Owned end-to-end campaign lifecycle—from planning and execution to optimization—across SEM and digital acquisition channels (including SoftwareSuggest, G2, Gartner)
Defined channel strategies and budgets, optimizing for ROI, lead quality, and overall marketing efficiency
Drove structured experimentation through A/B testing and continuous optimization to improve performance outcomes
Identified and unlocked growth opportunities across segments and channels to expand market reach and acquisition
Built and managed performance reporting frameworks, translating data into actionable insights to drive campaign and business decisions
Partnered with cross-functional teams to align marketing initiatives with broader business goals and revenue objectives

Performance MarketingDemand GenerationCampaign ManagementA/B TestingROI OptimizationData Analysis

Google (vendor: cognizant)

Senior Associate - Optimization

Jan 2019 – Jun 2021 · 2 yrs 5 mos · Gurgaon, India

Optimized Google AdWords accounts and the account spent.
Prepared recommendation docs and implemented the same for better performance.
Added high value to the campaigns and worked on them as per their goals.
Optimized accounts for search and display networks for worldwide clients.
Worked as part of the content team in writing/reviewing ads.
Worked as a part of core policy team, identified frauds and violations, and filtered workable accounts which abide by the Google policies.

Google AdWordsAccount OptimizationPerformance AnalysisSearch Engine Marketing

Teleperformance (onsite google)

2 roles

Senior Online Strategist- AdWords

Promoted

Mar 2017 – Jan 2019 · 1 yr 10 mos

Selling, on-boarding, managing & sustaining advertisers on Google Ads.
Delivered accounts with high-incremental value to Google.
Increased ad spends by analyzing and offering dynamic strategies.
Generated revenue for the process to meet and exceed quarterly goals.
Communicated with the team and management on project development, timeliness & results.
Built and optimized advertising campaigns across Google platforms.

Google AdsCampaign ManagementRevenue GenerationDigital Marketing