Rachna Chadha

Business Development Executive

Delhi, India24 yrs 10 mos experience

Highly Stable

Key Highlights

Over six years of experience in B2B and B2C sales.
Expertise in crafting impactful marketing campaigns.
Strong background in storytelling and brand engagement.

Stackforce AI infers this person is a Marketing and Business Development expert in B2B and B2C sectors.

Contact

Skills

Core Skills

Business DevelopmentGo-to-market StrategySales ManagementMarketing EffectivenessB2c MarketingBrand ManagementRetail SalesRetail MarketingBrand DevelopmentMarketing Strategy

Other Skills

OEM PartnershipsAccount ManagementStorytellingProblem SolvingCo-marketingChannel SalesOEM ManagementOEM SalesKey Account Relationship BuildingMarketing SupportBusiness Process ImprovementBusiness StrategyCustomer Relationship Management (CRM)Marketing CommunicationsB2B Marketing

About

With over six years of experience as a Group Account Manager at AMD for HP India, my work is rooted in B2B and B2C sales and marketing, storytelling, and effective communication strategies. My efforts focus on enhancing brand visibility and engagement through tailored marketing initiatives. My professional mission is to drive impactful campaigns and deliver innovative solutions that align with organizational goals. By leveraging my expertise in marketing and storytelling, I contribute to crafting meaningful connections between brands and their audiences.

Experience

24 yrs 10 mos

Total Experience

3 yrs 6 mos

Average Tenure

3 mos

Current Experience

Qualcomm

BD compute

Feb 2026 – Present · 3 mos · Delhi, India · On-site

Spearheading business development initiatives for compute segments, focusing on OEM partnerships to drive strategic growth.
Managed go-to-market strategies, enhancing revenue through targeted marketing and sales efforts.
Cultivated strong relationships with key accounts, ensuring effective account management and customer satisfaction.

Business DevelopmentGo-to-Market StrategyOEM PartnershipsAccount Management

Amd

Group Key Account Manager

Nov 2019 – Jun 2025 · 5 yrs 7 mos · New Delhi Area, India · Hybrid

Spearheaded the consumer business segment for OEMs at AMD India, driving sales acceleration and revenue growth.
Localized global marketing campaigns to enhance customer engagement and market relevance.
Enabled marketing initiatives that empowered teams and improved customer interactions.

StorytellingProblem SolvingCo-marketingMarketing EffectivenessSales ManagementChannel Sales+7

Oxfam india

Communications and retention lead

Apr 2019 – Oct 2019 · 6 mos · New Delhi Area, India · On-site

I was part of the Public Engagement and retention Team. The profile adds up to the Fund Raising matrix.

StorytellingMarketing EffectivenessB2C MarketingBusiness StrategyCustomer Relationship Management (CRM)Marketing Communications

Kestone singapore

Project Consultant- sales consultant

Mar 2018 – Mar 2019 · 1 yr · Delhi, India

Developed a comprehensive Go-to-Market strategy for an apparel startup, enhancing market entry effectiveness.
Designed engaging website content to improve user experience and facilitate effective communication.
Implemented A/B testing methodologies to optimize communication pathways and drive user engagement.
Led digital marketing initiatives, managing campaigns and supporting the digital team's backend operations.

StorytellingMarketing EffectivenessBrand ManagementB2B MarketingB2C MarketingAccount Management+2

Career break

Relocation

Jul 2015 – Feb 2018 · 2 yrs 7 mos · Chicago, Illinois

Relocated to USA

Htc

Manager

Jun 2014 – Jun 2015 · 1 yr · Gurgaon, Haryana, India · On-site

Retail sales n Marketing

Retail SalesRetail MarketingSales OperationsBrand ManagementPeople Management

Aircel ltd

Deputy Manager

Oct 2009 – Jun 2014 · 4 yrs 8 mos · Delhi, India · On-site

Collaborated with the Market Communication team to enhance brand visibility for both B2B and B2C segments.
Managed comprehensive communication strategies, ensuring alignment with corporate social responsibility initiatives.
Developed and executed campaigns that effectively communicated brand values and engaged diverse audiences.

Problem SolvingMarketing EffectivenessBrand Asset ManagementB2C MarketingBrand DevelopmentMarket Research+3

Vodafone

Assnt Manager

Jul 2000 – Oct 2009 · 9 yrs 3 mos · On-site

Managed sales and marketing initiatives for partner programs across Northern India.
Oversaw ROI for marketing and sales efforts, ensuring alignment with business objectives.
Collaborated with partners to enhance program effectiveness and drive regional growth.

StorytellingProblem SolvingMarketing EffectivenessBrand ManagementBrand DevelopmentB2C Marketing+6