Aug 2023 – Present · 2 yrs 9 mos · Los Angeles Metropolitan Area

Jan 2022 – Aug 2023 · 1 yr 7 mos · Los Angeles Metropolitan Area

Jan 2021 – Jan 2022 · 1 yr · Los Angeles Metropolitan Area

• Purchased by Reddit, Aug 2022

Jan 2020 – Jan 2021 · 1 yr · Los Angeles, California

Apr 2015 – Jan 2020 · 4 yrs 9 mos · San Francisco Bay Area

Oct 2013 – Apr 2015 · 1 yr 6 mos

• Clients Include:
• Publishers & Platforms: AdRise, Alliance Health, Awesomeness TV, Boingo, Collective Digital Studios, Channel Factory, Curse, Evolve Media Corp (Crave Online, totallyher), EA, Expedia, Fullscreen, Full Bottle Group, GameStop Network, IDG TechNetwork, IGN Entertainment, Internet Brands, InPowered, Kiip.me, Linqia, Maker Studios, Machinima, Map My Fitness, Mode Media (Formally Glam Media), Ranker, Rovio, Rock You!, SheKnows, Snapchat, StyleHaul, Tastemade, Twitch.TV, Vessel, VideoAmp, Virool, Woven Digital, Yelp, Zefr, Zynga

May 2012 – Sep 2013 · 1 yr 4 mos

• Work with sales and ad ops to insure that Online Brand Effect (OBE), Online Campaign Ratings (OCR), Cross Platform Ratings (XCR) and Expanded View studies are implemented seamlessly and successfully.
• Deliver results to the client throughout the campaign and make optimization recommendations in order to maximize media spending, increasing overall campaign performance.
• Strategize with clients by using previous OBE, OCR, XCR and Extended View results to better plan and optimize upcoming campaigns.
• Works closely to meet client needs by offering additional Nielsen products and resources, thus helping the marketer achieve their goals while bringing in added profit.
• Clients Include:
• Publishers & Platforms: Adap.TV, Adconion, AddThis, Adsmobi, Amazon, BuzzFeed, Centro, Channel Factory, Evolve Media Corp (Crave Online, totallyher, SpringBoard Video), Kiip, GumGum, PK4 Media, SheKnows, Specific Media, SpinMedia and Vindico
• Agencies: 4D, Carat, Carmichael Lynch, Deutsch, Digitaria, Direct Partners, Fraser Communications, Garage Team Mazda, Horizon Media, Ignited, Initiative, MEC LA, MEC Irvine, Mindshare, OMD, PhD, Periscope, Phelps, R & R Partners, Saachi & Saachi, WebMetro and W+K NY
• Advertisers: LA Times Media Group, Disney (ABC, ABC Family)

Sep 2011 – May 2012 · 8 mos

• Work with upper level management in developing the video, mobile, social and overall brand positioning of all divisions across Evolve Media Corp, domestic and international
• Supervise the daily workflow of seven marketing team members in Mexico and Canada, overseeing and reviewing all deliverables.
• Project manage the creation of all corporate and client facing marketing materials across all divisions of Evolve Media Corp, working with associate art directors, management and marketing associates
• Track ad spending across all competitors, identify trends, and develop strategies to attract additional advertising dollars
• Big Idea Generator: Work with project managers and marketing managers to respond to big dollar (500k or more) advertiser RFPs (request for proposals)
• Lead the proactive development of large scale sales packages (Comic Con, E3, site redesigns) and manage the creation of subsequent marketing materials

Jun 2011 – Sep 2011 · 3 mos

• Digital Producer: Lead multi-dimensional interactive campaigns throughout production to ensure successful and timely delivery.
• Produce rich media, content sites, microsites, custom video series, static and flash ad units.
• Develop and maintain project parameters including schedules, scope, budgets, design, and technical specifications.
• Manage expectations among cross functional stakeholders including External Clients, Sales, Creative, Development, Trafficking, Legal and Account Management to flawlessly deliver on contracted deliverables for top advertisers.
• Big Idea Generator: Respond to advertiser RFPs (request for proposals) by generating holistic ad solutions.
• Ideate powerful digital ad solutions that directly map advertiser objectives to products and sponsorships that drive deep user engagement.
• Tell the story that sells these “Big Ideas” as the bridge that closes the gap between advertiser and consumer.

Aug 2010 – May 2011 · 9 mos

• Create and maintain marketing and sales materials for Evolve Media's websites, both domestic and international.
• Assist the Associate Director, Marketing Strategy in managing the various brands of Gorilla Nation, a sub company of Evolve Media.
• Manage the domestic and international site list for all of Evolve Media's offices which includes; Canada, Quebec, Australia, and the United Kingdom.
• Utilize comScore's Media Metrix, Plan Metrix, and Ad Metrix to pull web metric data for Evolve Media's websites.
• Analyze data pulled from comScore for Evolve Media's websites and competition, creating internal competitive analysis documents for mangement
• Employ Double Click for Publishers (DFP) to pull performance statistics for ad campaigns, analyze the results, and create internal and external case studies.
• Appropriate 3rd party online marketing research to create a bi-weekly presentation for Evolve Media's marketing division.
• Act as liaison between business development, account executives, and sales integrations.

Jun 2009 – Aug 2010 · 1 yr 2 mos

• Create reports for clients using online analytical tools and identifying trends
• Research for film and corporate marketing campaign proposals and plans
• Contribute to brainstorms and campaign planning for social media and traditional media activation
• Project managed brand audits for clients, overseeing the data analysis from the audit surveys and presenting the findings to the clients
• Assisted in crafting Stradella Road’s social media consulting framework
• Worked on marketing research and presentation for Moviegoers 2010, a study conducted by Stradella Road

May 2009 – Jun 2009 · 1 mo

• • My daily responsibilities included; script coverage, answering phones, making copies, basic accounting, and making business to business phone calls.

Apr 2009 – Jun 2009 · 2 mos

• • My daily responsibilities included; script coverage, answering phones, and making copies.

Dec 2008 – Jan 2011 · 2 yrs 1 mo · Chandler, Arizona

• Strategize and execute social media marketing initiatives
• Project manager of a creative team that is tasked with developing a Von Hanson’s Arizona website
• Oversee all digital marketing campaigns

Sep 2007 – Dec 2008 · 1 yr 3 mos

• Repositioned the brand as a “local mom and pop shop,” targeting full time Arizona residents as the core consumer
• Collaborated with vendors and local businesses, creating in-store marketing campaigns and cross promotions
• Developed a monthly ad that is distributed to thousands of customers through email and local magazines
• Marketing initiatives resulted in a sales growth of 10-20% every month since September 2008

Mar 2007 – Sep 2007 · 6 mos

• Managed and organized all video and text content on seven DigElog websites
• Sold DigElog’s web inventory to advertisers in the form of CPC, CPV, and CPM
• Produced, filmed, and edited news stories which were uploaded to the website daily