Jan 2023 – Present · 3 yrs 5 mos · Gurugram, Haryana, India

Jun 2022 – Oct 2022 · 4 mos

• In this role, I am leading a team on a national level to grow and expand the business of our in-house product - Zirca IQ, which is an industry first and is a combination of 3 core products - Consumer IQ, Content IQ & Creative IQ. With this, our clients and partners can now map not only the behavior, psychology, and interests of their consumers but also the complete mindset through conducting archetype tests on their own customers, thus giving deeper insights to the brand about their customer base.
• Building strategic partnerships with new & existing clients through license & service deals of Zirca IQ.
• Responsible for managing a pipeline of prospective clients & expanding these groups' understanding of all Zirca's & Aidem's offerings like Programmatic, Native, Performance Marketing, Branding, Representation and TV business.
• Assisting in the planning, developing, & evaluation of new client-driven initiatives consistently.
• Build and develop key strategies and processes for consumer mindset tool with the help of tech, sales, and account management team.
• Seamlessly coordinate with C-level management on high decibel pitch presentations for client acquisition.
• Conducting timely reviews with key clients with the account management and leadership teams of key agencies to ensure consistent growth in revenue in our book of business.
• Involved with Zirca leadership team for budget and strategy planning and later executing the same with my sales and account management team and conduct monthly reviews with our partners.
• Act as a thought leader in introducing and driving new or advanced optimization and campaign management approaches on programmatic across clients.
• Develop key processes which enabled the execution team to monitor campaign performance on a real-time basis leading to an improved and efficient performance.
• Work with the marketing team to ideate and execute promotional ideas for market growth & conduct industry events for clients and agencies.

Jan 2022 – Jun 2022 · 5 mos

• Lead a team of Customer Success strategists who manage a portfolio of 40+ key accounts with a combined annual revenue run rate of USD 1500K+ ARR.
• Build various processes for the team to track week-on-week progress of clients which helped to increase the overall efficiency, leading to 40% growth in revenue in a span of 3 months.
• Formulate advanced upsell and cross strategies for various client categories (Auto, BFSI, Fashion, Beauty, Electronics) and also share ideas with the product team based on the need of clients.
• Responsible for conducting weekly, monthly, quarterly & annual business reviews with the team for all their clients.
• Define processes for product and service enhancements and share the same with stakeholders during monthly internal reviews.
• Align weekly 1-o-1s with the team to keep a track of day-to-day challenges faced by them and address the same through well-defined processes and strategies
• Define a weekly training module for the team to enhance their industry knowledge and promote XFN team sharing to develop a 360-degree growth of my team members.
• Set weekly and monthly revenue targets for myself as well as the team and ensure that the day-on-day revenue achieved is in line with the revenue goals.
• Align meetings with XFN team heads - Operations, Sales, Technology and Finance, to address key XFN challenges and formulate processes to minimize the friction and increase the working efficiency of all teams.

Feb 2021 – Jun 2022 · 1 yr 4 mos

• Managing hyperlocal digital presence of key automobile clients - Honda, Nissan, Datsun, MG Motors, Ford, JK Tyres & CEAT on search engines, aggregators, directories & voice assistants.
• Responsible for managing a portfolio of USD 500K+ ARR & ensuring steady growth YoY through upsell/cross-sell of various SingleInterface offerings.
• Developing hyperlocal strategy with key stakeholders on the client-side & pitching various hyperlocal products to boost their digital presence.
• Optimizing & managing 5000+ business locations on PAN India & improving the digital discovery for digital assets across the most popular touchpoints (Google Maps & Search).
• Enhancing clients' local level assets like web pages & social pages on a regular basis to ramp up visibility in the digital ecosystem.
• Resolve client queries related to operations & tech by coordinating with various internal teams.
• Create reports, do multiple trend analyses & share deep-dive (brand + local level) insights with client on a monthly & quarterly basis.
• Conduct Quarterly & Yearly Executive Business Review with key stakeholders.
• Work along with the tech team to build exclusive products to increase customer engagement & enable digital commerce - SI Connect (Business Messaging App) & Bharat.Shop (Hyperlocal E-commerce store)
• Strategizing paid media campaigns (Google & FB Ads) with clients to boost leads & share execution plan with campaign managers.
• Recognition -
• Bronze Metal @ Proximity Marketing Campaign of the year for Ford's Digital Drive Campaign
• Platinum Canopus Winner @ Vega Digital 2021 for Ford Digital SEM campaign
• SingleInterface is a SaaS solution for multi-location enterprises to build a digital presence of their physical business locations.
• In the last six years, it has evolved into everything local, from Listing & Review management across Search, Social Platforms, Maps, Apps, Voice assistants & more, to building high-performance Hyperlocal targeted advertising campaigns at scale.

Jun 2020 – Jan 2021 · 7 mos

• Currently managing accounts from France market and working along side French customer solution managers and training them on the best practices from India market.
• Strategising on top 30 accounts from the Europe market and providing my expertise to grow the revenue on the same by many folds.

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Internet | Gaming | Auto | BFSI

Jan 2019 – Jun 2020 · 1 yr 5 mos

• Account Strategist of Bytedance flagship products - Tiktok, Helo & Vigo Video.
• Manage top tier agency relationships like Dentsu, Publicis, WPP, Ominicom & independent agencies from Bytedance and deliver seamless brand and performance campaigns for their clients.
• Run quarterly roadshows and create a strong brand recall through various Bytedance offerings
• Deliver seamless campaigns for agencies and their clients
• Educate agency media planners & ad ops on the nuances of performance platform and create media plans based on CPC, CPV, CPM, CPA & CPI.

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Gurgaon, Haryana, India

• Strategizing campaign flight with client/agency on Tiktok. Provide platform training & optimization tips to maximize ROI.
• Ideating on pitches with Sales team and clients and get best Tiktok advertising offerings for them.
• Devicing ad pricing framework for Tiktok India with product teams.
• Work on new ad formats based on Augmented reality and pushing the boundaries of creativity & innovation with product team. Ideating on the same with creative teams of clients and agencies.
• Coordinating with product team on a regular basis to develop the self serve platform based on the India market.
• Exchanging campaign ideas with Global AMs and sharing best practices with teams.
• Research on client campaigns delivered on other platforms and share the feedback with Sales and Product teams to understand client/agency's pricing strategy.
• Building India & Global Case studies and sharing the same with India and global teams.
• Updating work flow for new AMs and provide training for the overall process.
• Research on SDK ads pricing and self serve platforms and deciding on the waterfall ad allocation model.
• Dealing with influencers on a regular basis for various campaign briefs and making them understand the brand strategy so that they can deliver the same in their videos.
• Involved in Branding strategy with product, sales, agency, client and creative teams for non-standard ad format like hashtag challenges and brand takeover and deliver the best in the same
• Be part of the promotions team during prime advertising events in India like Goafest, Adtech and others to market Tiktok ads platform and explain the benefits of the same to the potential leads.

Jul 2018 – Jan 2019 · 6 mos

• Responsible for acquiring SSPs and DSPs and build the complete Programmatic Digital Media ecosystem in SVG.
• Device Strategy for Programmatic Media Campaigns and implement the same on different DSPs.
• Optimize campaigns from cpm to ecpl, ecpi & ecpc with effective bidding and pin-point targeting.
• Onboard Publishers on different SSPs and maximizing their yield for their programmatic inventory.
• Strategically shift advertiser budgets from direct to programmatic with detailed planning and accurate revenue projections.
• Top SSPs Managed : Pubmatic, Appnexus, SpotX, Smaato, Index Exchange, Art of Click & Google Ad Manager.
• Top DSPs Managed - Google Marketing Platform - Google Ads, DV360 (Doubleclick Bid Manager), Google Analytics 360, Campaign Manager, DFP Premium.& Appnexus
• Device programmatic media strategies with clients/Advertisers and also update them with new ad placements like Connected TV and advanced native ad units through global case studies.
• Device programmatic media strategies with publishers for maximum revenue of their yield via the SSP and update them with new ad placements for monetization.
• Work on innovative ad-tech like header bidding tech., non-clickable ad units etc. and keep exploring the programmatic business and turning them into feasible future revenue opportunity.

Dec 2017 – Jan 2019 · 1 yr 1 mo

• Responsible for acquiring mobile app developers and developing strategic monetization partnerships.
• Managing end to end on-boarding of developers, right from initial business pitch to integrations followed by linking advertising offers & weekly discussion on revenue optimization strategies.
• Association with tech team on all kind of integrations - S2S, Self-Serve, Offline-Online API & SDK.
• Leading SDK Business partnerships for SVG Media. Developing and implementing SVG SDK in apps along with in-house tech team and closely working with them on the SDK integration.
• Ideating, exploring and inventing newer ad formats to be incorporated in SDK, leading to maximization of revenue of the existing yield and at the same time creating more ad space without hampering UX & UI.
• Monitoring revenue from various ad formats and analyzing accounts month on month as a part of publisher intelligence exercise.
• Directly managing & optimizing top self-serve accounts - DBM (Google), AppNext, Unity, IMO Messenger, Cheetah, UC Ads & Baidu.
• Top SDK integrations or SDK mediation accounts - Pocket Money, CYMPL Media, Masomo, PT MP Games and many more.
• Acting as the premier consultant from SVG for top OEMs of the world - Samsung, Xiaomi and Panasonic, strategizing monetization business for mobile inventory right from the scratch with their board members and ideating the overall mobile digital business plan from advertising offers to revenue optimization.
• Responsible for developing global partnerships - Mainly APAC (Russia, China, SEA, India, Korea, Taiwan & Japan), MENA (Saudi Arabia, UAE, Israel & Africa) and North America.
• Involvement with tech team in research and development of new products in house - SVG SDK, Retargeting & DSP-SSP platform.
• Responsible for leading several mini projects and building cases for developing these products post alpha-beta testing

Dec 2017 – Jan 2019 · 1 yr 1 mo · Gurgaon, Haryana, India

• With SVG now being part of the parent company - Dentsu Aegis Network, responsibilities extends across boundaries for business partnerships, leading to optimization & maximization of growth of SVG.
• Being part of the world's 2nd largest ad agency, business acquisition in terms of Advertising and Publishing becomes strategic and cross-functional media teams come together to provide holistic marketing and monetizing solutions.
• Coordinate with sister agencies like Isobar, Carat Media, Vizeum, iProspect, Merkel-Sokrati to build holistic media plans for Top Line clients like - ITC, Maruti, Adidas and Max Life.
• Analyze and Strategize media plans based on different direct revenue models for advertisers - CPI, CPC, CPCV, CPA, CPT and draw parallel calculations to ECPI, ECPC, ECPM for publishers/app developers.
• Managing day-to-day advertising spends for top Indian clients not only on Google & Facebook but also across affiliate networks.
• Directly managing few Indian advertisers namely - Myntra, Jabong, Amazon, DBS, Kotak, Gobibo, Makemytrip and Yatra.
• Global Ad Accounts managed - Noon, Lamoda, Lazada, Starzplay, Careem, Onavo and Septeni.
• Managing offline API network in China and developing relationships with existing partners, making it central hub of global partnerships.
• Responsible for expanding apps acquisitions beyond Asia-Pacific and scout for amateur app developers hence making it an integral part of the future pipeline business development strategy.

Aug 2017 – Dec 2017 · 4 mos

Jul 2016 – Aug 2017 · 1 yr 1 mo

• Responsible for managing various Google solutions for publishers, networks, ad sales house and mobile developers:
• Ad-serving (DFP SB, Premium)
• Double Click Ad Exchange (SSP solution), Google Adsense
• Mobile monetization solution: Admob
• Advertising Solutions : Google Adwords, Analytics, Double Click for Search & DBM
• Work on high level advertising and monetization strategies with app and web developers across Europe, Middle East, Africa and South-East Asia.
• Organize and lead internal mobile sales initiatives to support mobile business growth and mobilization of online portfolio.
• Continuously evolve the skills with regards to mobile sites and apps.
• Explore business opportunities and build long-term strategic partnerships with publishers and developers.
• Strategize business propositions for supporting high revenue impact partners and optimize their Ad earnings using specialized Google offerings
• Hunt for key accounts with high revenue potential and collaborate from their inception phase
• Monitor daily performance (eCPM, Fill Rate, CTR & Matched queries ratio) and determine the most productive means of increasing yield for premium and strategic publisher partners
• Analysis of business segments by identifying key drivers and trends thus evaluating the economic impact capability
• Managing Google Partner Events including workshops and trainings. Preparing a database for the same and encouraging the partners to use advance Google offerings to increase their revenue.
• Organizing strategic Google App Gaming event - "GogFest" sponsored by premium Telecom Giant, Vodafone to increase awareness among the gamers thus increasing the traffic and encouraging the amateur developers by monetizing their apps.
• Work on mini-internal projects, focussing on building new case studies by analyzing data from premium mobile apps data source like App Annie and Apptopia.

Aug 2015 – Jul 2016 · 11 mos · Gurugram, Haryana, India

• Managed 5 client verticals -
• 1.BFSI - Punjab National Bank
• 2.Ecom - Koovs, Shopclues, Reynolds and Ferns & Petals
• 3.Electronics - Canon
• 4.Automobile - General Motors
• 5. Insurance - Max Life
• Manage aggregate monthly budgets of $1.06M ( INR 8Cr ).
• Implementing & Strategizing Paid Search Campaigns for E-commerce, Insurance & Automobile Clients on Google, Bing and Yahoo.
• Developing Customer Behaviour model by doing funnel visualization on premium Analytics tools like Google Analytics Premium and Omniture.
• Managing Big account budgets and assuring Return-On-Ad-Spend (ROAS) & Return-On-Investment (ROI) Target is achieved month on month basis.
• Working closely with clients to accomplish their Marketing Goals holistically and grow their quarterly revenue at a competitive level.
• Preparing end-to-end pitches for new businesses and managing the entire process in this life cycle.
• Coordinating with other digital marketing teams like Seo, Social and offline marketing channels like TVCs,Print etc to develop competitive timeline strategies and bring evolutionary impact of the Brand or Product among the masses.
• Serving as a Yahoo/Bing Evangelist from iProspect, to attend training sessions on exclusive beta features of their search marketing tools, which we experiment with existing client campaigns.

Aug 2015 – Jul 2016 · 11 mos · Gurugram, Haryana, India

Jun 2015 – Aug 2015 · 2 mos · Gurugram, Haryana, India

• Managing ad spends of $215K/month across digital.
• Slashed new user acquisition cost by 30% and increased overall ROAS by 12% month on month.
• Create and optimize Paid Search and Social Media Campaigns.
• Analyze trends of all online advertising accounts on Google Analytics and generate M/M reports on spreadsheets.
• Writing content for ad copies (Adwords and Facebook) , Email Marketing, Whatsapp, SMS, Wikipedia and various social-networking websites.
• Develop strategies after R&D of web analytics data through Shopify, Hotjar and Minewhat.
• Assisting creatives and video team to develop display, flash and video ads and put relevant call-to -action messages.
• Designing and Creating end-to-end product listing ads for Google Shopping Campaign using Merchant Center.
• Work with Sales team to determine week by week revenue and develop a feedback loop to online marketing strategy.
• Generate new affiliate leads and manage existing ones.
• Scheduling and sending timely mailers through Sailthru web application.
• Research new ideas for online marketing and develop existing ones.

Sep 2014 – Apr 2015 · 7 mos · Gurugram, Haryana, India

• Managing the online paid-advertising accounts ( Google Adwords & Express ) for clients advertising on Google.
• Creating and Optimizing Search, Display, Shopping and Video Campaigns on Google Adwords.
• Research online marketing trends for various businesses and provided solutions to increase relevant online traffic through PPC and drive sales.
• Building competitive strategies through Data Mining in Google Anaytics. Analyzing meaning patterns and striking the right metric in order to improve the ROI and ROAS.
• Optimizing Adwords Accounts for all clients ranging from Tier 1 to Tier 8. Detecting the correct match type for keywords, low value keywords through Keyword planner, writing distinct call-to-action ad copies so as to improve the relevant CTR and Conversion metrics.
• Managing PLA campaigns through Shopping Campaign and Merchant Center.
• Developing re-marketing strategies for the correct target audience.
• Assisting clients in managing and linking Adwords with other Google products like Adwords Express, MyBusiness, AdSense and Gmail.
• Building a strong and sustainable business relationship with all clients.
• Learning new marketing technologies of Google through internal tools.
• Successfully Certified in Google Adwords - 89 % Basic, 87% Advanced Search and Display ads.
• Secured 79% in Google Video ads online exam.

Nov 2013 – Sep 2014 · 10 mos · Gurugram, Haryana, India

• Provided end-to-end IT support to our client Healthnet.
• Resolved issues related to Desktop, Server, Client Database Softwares. Lotus Notes and Domino Server Systems.
• Efficient Management and Configuration of Accounts on Active Directory.
• Used the Incident Management System (Remedy) to document, manage problems, work requests and their respective resolutions.
• Utilized Citrix Delivery Console and Tivoli Controller to take remote access of client systems in order to fix the software queries.
• Key Achievements -
• Understanding all SLA metrics, specially CSAT and recorded 95% CSAT for 8 out of 11 months.
• Awarded the title "​ Associate of the Week "​ for 2 weeks in a row due to my consistent effort and efficiency in maintaining the best end support experience at par with SLA.
• Frequently acknowledged by client and appreciated for "extra-mile" effort nature.

Jul 2012 – Dec 2012 · 5 mos · Gurugram, Haryana, India

• Studied about the different transmission lines in India and the ways to improve the efficiency of power supply.
• Detail case study of the major black out that took place on 30-31st July 2012 and how Powergrid eventually fixed this.
• Project based on a research paper where we developed an algorithm to detect faults in transmission lines without using transmission line parameters. This was an extended solution to the problems of fixing faults in places where human intervention is uncertain.

Jun 2012 – Nov 2013 · 1 yr 5 mos · Greater Delhi Area

• Responsible for making database on excel for low, medium and high value customers.
• Managed and Optimized their website and Google Adwords accounts.
• Took orders over the phone and emails and prepared rapid delivery for the same.
• Developing remarketing strategy for all categories & negotiating best deals from
• corporate clients.
• Recognized for handling multi-client order delivery service in an efficient manner.

Jun 2011 – Jul 2011 · 1 mo · Ballabhgarh,Haryana

• Detail Study about Transmission Systems and Switchgears in NTPC Gas Power plant.
• Practically saw the entire process of electricity generation through high compressed gas rotating the turbines.
• Studied about the different components in switch yard and the ways to improve the efficiency of Gas Power Plants.

Dec 2010 – Mar 2011 · 3 mos · Janakpuri,New Delhi

• Study on Embedded Systems and Different types of Motors.
• Programming of 8051 Micro-controller in Assembly Language
• Develop programs on 8051 for Line Following Robot and Obstacle Avoider Robot.
• Designing PCB Boards and embedding various electronic components in the circuits.