Mar 2018 – Oct 2023 · 5 yrs 7 mos

• Led India’s marketing strategy, launching category-specific product innovations and value propositions, doubling revenue and profitability. Established and scaled Lumileds’ e-commerce presence, developing direct-to-consumer and channel partner strategies. Designed and executed trade marketing strategies, including incentive programs, promotions, Activations, and partner training.Also ensures Pioneered a marketing campaign for the LED portfolio, driving 73% revenue growth. Championed retail visibility strategy, syncing with launches and campaigns; deployed high-impact in-store branding in priority outlets. Led the retail transformation project, increasing key outlet sales by 50% through data-driven insights. Conceptualized and launched the Philips Automotive Lighting app, revolutionizing distributor and retailer engagement.

Mar 2018 – Oct 2022 · 4 yrs 7 mos

• Roles & Responsibilities
• Lead marketing for India geography and design/execute Go to Market plans to achieve annual sales targets. Design marketing campaigns across Offline channel (ATL, BTL, Trade Marketing, Schemes/promotions), Online channel (Search, Display, Social Media campaigns and designed/launched Philips Automotive Lighting App
• Formulated India growth strategy by introducing country specific product line-up with relevant customer propositions. Identified products to be sourced locally which helped improve revenue and profitability by 2X
• Additionally took responsibility of developing eCommerce channel and managing partner relationships/sales.

Dec 2016 – Feb 2018 · 1 yr 2 mos · Gurgaon, India

• Led creative design and copywriting for digital and print assets, as well as internal and external communication, including website, APP, social media, Email, SMS, Trade, PR engagements
• Responsible for product development and setting up of customer care center (from ideation to implementation)
• Developed and managed strategic alliances with other wellness providers

Dec 2016 – Feb 2018 · 1 yr 2 mos

• Directed end-to-end brand communication, digital marketing, and PR strategies, driving customer acquisition. Led product development and innovation, overseeing go-to-market strategies and customer experience initiatives. Built and nurtured strategic alliances with leading wellness service providers, increasing brand credibility.

Oct 2014 – Nov 2015 · 1 yr 1 mo · Delhi

• Responsible for quarterly growth in the business, achieved product mix targets and market share in the identified retail accounts
• Lead channel development in the Mobile Speciality Retail and small format retail space
• Managed extensive field coverage of top identified retailers; developed and executed account plans /strategies to facilitate long-term market expansion and growth
• Managed team of six experienced sales personnel including their target setting, performance management and incentive programs development
• Designed ‘Salesman Incentive Program’ for effective performance management
• Identified 20 retail outlets in North India where Intel chip based laptop had market share of less than 90%. Identified the gaps in the assortment and provided suggestions basis which the retailers procured the stocks. This activity coupled with coupled with aggressive marketing campaigns helped in taking our market share to 90%+ in those outlets

Oct 2014 – Nov 2015 · 1 yr 1 mo

• Responsible for quarterly growth in the business, achieved product mix targets and market share in the identified retail accounts. Lead channel development in the Mobile Specialty Retail and small format retail space. Managed extensive field coverage of top identified retailers; developed and executed account plans /strategies to facilitate long-term market expansion and growth. Managed team of six experienced sales personnel including their target setting, performance management and incentive programs development. Designed ‘Salesman Incentive Program’ for effective performance management. Identified 20 retail outlets in North India where Intel chip-based laptop had market share of less than 90%. Identified the gaps in the assortment and provided suggestions basis which the retailers procured the stocks. This activity coupled with coupled with aggressive marketing campaigns helped in taking our market share to 90%+ in those outlets.

Mar 2014 – Oct 2014 · 7 mos · Gurgaon, India

• Developed and lead brand building exercise for Home Credit India. Controlled marketing P&L for Home Credit India
• Developed multi-channel calendar and managed P&L for Marketing (Initiatives, spends (media buying)).
• Co-ordinated with different functions (such as manufacturing, sales, R&D, Legal etc) to generate support for marketing programs
• Key Achievement
• Designed and launched Diwali Dhamaka campaign and achieved the loan disbursal target of INR 100 Crore

Apr 2012 – Feb 2014 · 1 yr 10 mos · Gurgaon, India

• Roles & Responsibilities
• Managed Brand Building and Brand Rollout of consumer luminaires (lighting category)
• Designed and implemented marketing campaigns for Indian subcontinent (India, Srilanka, Bangladesh, Nepal). Coordinated with multi-functional teams across sub-continent and successfully implemented the campaign across consumer, trade and professional lighting divisions
• Developed and executed relevant and impactful multi-channel campaigns across ATL and BTL media
• Lead marketing campaign investment choices across Media and Customer Formats. Also managed the process of creative development with creative & media agencies
• Worked with marketing intelligence team to generate consumer insights; translated those insights into relevant marketing propositions and provided inputs for product development, product packaging & innovation
• Managed external agencies - Advertising, Media, Research and Activation

Dec 2010 – Feb 2014 · 3 yrs 2 mos

• Managed Brand Building and Brand Rollout of consumer luminaires (lighting category). Designed and implemented marketing campaigns for Indian subcontinent (India, Sri Lanka, Bangladesh, Nepal). Coordinated with multi-functional teams across sub-continent and successfully implemented B2C/B2B campaigns across consumer, trade and professional lighting divisions (Targeting Architects, interior designers, specifiers). Developed and executed relevant and impactful multi-channel campaigns across ATL and BTL media. Lead marketing campaign investment choices across Media and Customer Formats. Also managed the process of creative development with creative & media agencies. Drove retail channel visibility roadmap, aligning with launches and campaigns; executed in-store visibility across priority outlets to boost brand impact. Worked with marketing intelligence team to generate consumer insights; translated those insights into relevant marketing propositions and provided inputs for product development, product packaging & innovation. Managed external agencies - Advertising, Media, Research and Activation.

Dec 2010 – Mar 2012 · 1 yr 3 mos · Gurgaon, India

Jun 2008 – Dec 2010 · 2 yrs 6 mos

• Managed B2B and B2C marketing activities for consumer and commercial printers. Led Retail Branding across India for channel partners, cartridge stores and Large Format Retail (LFR). Successfully designed and implemented marketing campaign for the high-end printers targeted to the SMBs; increased HP’s market share by 3% in high end printers. Managed quarterly budget (approx. INR 3 crore) allocation to specific product line, efficiently utilizing the same to achieve higher target audience reach at optimal costs. Conducted Solution seminars for enterprise segment targeting CIO/CTO. Carried out online campaigns including hyper-personalized Email Campaigns, Display Advertising, Mobile Advertising, content marketing and Search Engine Marketing campaigns.

Jun 2008 – Nov 2010 · 2 yrs 5 mos · Gurgaon, India

• Managed B2B and B2C marketing activities for consumer and commercial printers
• Led Retail Branding across India for channel partners, cartridge stores and Large Format Retail (LFR)
• Successfully designed and implemented marketing campaign for the high-end printers targeted to the SMBs; increased HP’s market share by 3% in high end printers
• Managed quarterly budget (approx INR 3 crore) allocation to specific product line, efficiently utilising the same to achieve higher target audience reach at optimal costs
• Carried out online campaigns including hyper-personalized Email Campaigns, Display Advertising, Mobile Advertising , content marketing and Search Engine Marketing campaigns