Shraddhaa P.

Business Development Executive

Mumbai, Maharashtra, India8 yrs 4 mos experience

AI Enabled

Key Highlights

Expert in building predictable revenue pipelines.
Proven track record in demand generation and lead quality.
Strong focus on marketing-to-sales alignment.

Stackforce AI infers this person is a B2B SaaS demand generation expert with a focus on pipeline quality and marketing efficiency.

Contact

Skills

Core Skills

Demand GenerationSales Pipeline DevelopmentSocial Media StrategyMarketing CommunicationsLead GenerationDigital Marketing

Other Skills

Growth MarketingAI for MarketingDigital StrategyContent MarketingClient CommunicationMarket AnalysisKey Performance IndicatorsClient RelationsYouTube AnalyticsContent PlanningKeyword ResearchGoogle SitesFace-to-face CommunicationStakeholder ManagementAnalytical Skills

About

I help early-stage B2B SaaS teams turn marketing activity into predictable revenue pipeline. Most companies don’t have a lead problem. They have a pipeline quality problem: unclear ICPs, loose qualification, leaky stage transitions, and weak marketing-to-sales alignment. The result is volume without forward pipeline motion. Over 7+ years in digital marketing and B2B SaaS, I’ve evolved from campaign execution to demand system design. My focus is pipeline quality, qualification clarity, and revenue impact, not just lead volume. I think in terms of: • ICP precision and demand prioritization • MQL → SQL readiness and sales acceptance • Lifecycle sequencing aligned to buying stages • Funnel diagnostics tied to pipeline coverage and conversion • Marketing’s role in reducing revenue risk Most recently, I led demand generation for an Australian B2B company, building AI-assisted workflows to improve lead quality and scale output without increasing headcount. I use AI as leverage, not a replacement for judgment. I’m focused on revenue-accountable demand generation roles where marketing owns pipeline integrity and measurable sales impact.

Experience

8 yrs 4 mos

Total Experience

1 yr 6 mos

Average Tenure

11 mos

Current Experience

Yaama tech

Demand Generation Lead

Jun 2025 – Present · 11 mos · Sydney, New South Wales, Australia · Remote

Owned end-to-end demand generation across APAC, aligning ICP targeting, messaging, and channel strategy with sales pipeline requirements.
Designed and executed LinkedIn-led inbound demand programs to improve lead quality and enable more effective sales conversations.
Partnered closely with sales leadership to refine ICP segmentation and prioritize high-intent accounts aligned with revenue targets.
Increased qualified inbound engagement through structured content sequencing and audience targeting, improving visibility and lead flow within the region.
Built repeatable AI-assisted workflows for campaign planning, execution, and analysis, improving marketing efficiency and experimentation velocity by 30%.
Established stronger sales–marketing alignment by linking campaign outputs to pipeline priorities and active deal conversations.

Demand GenerationGrowth MarketingSales Pipeline DevelopmentAI for MarketingDigital StrategyContent Marketing

Target edge

Demand Generation Strategist

Nov 2023 – Dec 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India · Hybrid

Led B2B demand generation initiatives focused on improving qualified lead flow and pipeline contribution
Designed segmented LinkedIn campaigns aligned to defined ICPs, improving lead quality by 30%
Grew LinkedIn community from 0 to 3,500 followers in 45 days, strengthening top-of-funnel acquisition
Managed messaging, creative testing, and audience targeting to improve funnel-stage conversion efficiency
Worked cross-functionally to connect campaign performance with sales follow-up and opportunity creation

Client CommunicationSocial Media StrategyMarketing CommunicationsMarket AnalysisKey Performance IndicatorsClient Relations+29

Ppg asian paints

Assistant Manager - Digital Marketing & Sales Promotion

Jan 2023 – Feb 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India · Hybrid

Supported integrated B2B demand and engagement initiatives within a large trade marketing ecosystem
Scaled corporate LinkedIn presence by 486% (14,000 to 22,000 followers in 45 days) through structured campaign execution
Increased engagement by 55% via WhatsApp and email automation aligned with sales and trade objectives
Delivered campaign performance analysis and reporting to support sales enablement and demand prioritization
Collaborated with sales and trade teams to improve campaign coordination and lead follow-up processes

Marketing CommunicationsMarket AnalysisSocial Media MarketingAbove the LineContent PlanningCorporate Website Management+19

Data sutram

2 roles

VP Marketing

Promoted

Aug 2021 – Dec 2022 · 1 yr 4 mos · Mumbai Metropolitan Region

Led demand generation for a B2B data intelligence SaaS company, driving 30% month-on-month lead growth through LinkedIn-led inbound and outbound campaigns. Defined MQL criteria and lifecycle stages (managed in Asana) to bring structure to marketing-to-sales handoff. Built HubSpot workflows for lead nurturing, attribution, and pipeline visibility.
Tracked MQL-to-SQL conversion and participated in sales reviews to improve qualification quality, including joining sales calls to diagnose alignment gaps and refine targeting and messaging.

Social Media StrategyMarket AnalysisAbove the LineContent PlanningGrowth MarketingFace-to-face Communication+8

Marketing Executive

May 2021 – May 2022 · 1 yr · Mumbai Metropolitan Region

Managed end-to-end digital marketing initiatives supporting B2B lead generation and pipeline development. Delivered 289% LinkedIn follower growth and 204% increase in unique page visitors through structured content strategy and audience targeting. Contributed to top-of-funnel demand generation, campaign execution, and performance reporting aligned with early-stage SaaS growth objectives.

Lead GenerationSEO CopywritingPay Per Click (PPC)Social Media MarketingContent PlanningFace-to-face Communication+13

Logisticsnow

Associate Analyst, Sales & Marketing

Jun 2019 – May 2021 · 1 yr 11 mos · Mumbai Metropolitan Region · Hybrid

Supported B2B digital marketing and outbound initiatives contributing to pipeline growth through campaign execution and lead support. Assisted in sales-aligned content initiatives and early-stage demand generation efforts, gaining exposure to marketing-to-sales coordination in a growing SaaS environment

Face-to-face CommunicationSocial Media

Jacobs

Engineer Intern

Jun 2018 – Jul 2018 · 1 mo · Mumbai Metropolitan Region

Pratibimb vjti

2 roles

General Secretary

Jun 2017 – Jun 2018 · 1 yr

As the General Secretary of Performing Arts, I was instrumental in leading my entire event organising committee through the smooth execution of every event at VJTI's Cultural Festival Pratibimb'17. Had a great time working with friends and making Pratibimb'17 a great success!